The Full Gym | Resource library
Every resource from the book.
Each chapter of The Full Gym points at a tool: a worksheet, a swipe file, a calculator, or a script. They all live here. Open the one you want — most run right on the page, no waiting on an inbox.
Not sure where to start? Run the growth diagnostic, then choose a tool for the area you want to improve.
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Intro
Growth Diagnostic quiz
Find the one broken system holding your gym back.
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Chapter 1
KPI Tracker and monthly dashboard
Find your bottleneck in five numbers, right here.
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Chapter 2
Client Avatar Builder worksheet
Get crystal clear on who your gym is for.
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Chapter 3
StoryBrand ad copy swipe file
Ad copy where the member is the hero.
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Chapter 5
Meta setup walkthrough
Set up Meta ads right the first time.
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Chapter 6
Pixel health checklist
Make sure Meta can actually see your leads.
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Chapter 7
Interactive ad budget calculator
Work out your ad budget from your goal, not your gut.
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Chapter 8
Halo Effect audit worksheet
Count the growth your ads never get credit for.
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Chapter 9
Ad creative swipe file
Gym ad creative that has already earned its spend.
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Chapter 10
Five number Monday dashboard
Run your week from five numbers.
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Chapter 11
Interactive booked to close calculator
See exactly where bookings turn into members, or leak away.
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Chapter 12
Three layer problem diagnostic
Find the problem under the problem.
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Chapter 13
Sales call demo script, annotated
Read a consultative sales call done right, beat by beat.
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Chapter 14
Floor sales scorecard
Score what happens on your floor, not just on your calls.
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Chapter 15
Sales conversation map
Never wonder where a sales conversation should go next.
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Chapter 17
14 day follow up templates
The 14 day follow up that revives cold leads.
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Chapter 18
Sales SOP and scorecard
Turn your sales process into a system anyone can run.
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Chapter 19
Role play personas and scorecard
Practice the hard conversations before they cost you a member.
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Back cover
Growth Diagnostic call booking
Finished the book? Get your growth plan reviewed live.
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The resources work best with the system they come from. The Full Gym was published September 8, 2026.