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TRUSTED BY 500+ GYMS

Grow Your Gym's Revenue. Predictably.

We install the paid ads, sales systems, and growth frameworks that scale gym businesses to the next level. No guesswork. No bait-and-switch agencies. Just a proven system that delivers members every single month.

BOOK A GROWTH CONSULTJoin 500+ gym owners scaling their revenue

Trusted by 500+ gym owners including

F45 Training
MADabolic
X4 Fitness
District H Strength & Fitness
CrossFit Central
FemFit Redding
THE ROXX
Courage Fitness Durham
BoomFit
CrossFit Counter Culture
THE PROBLEM

This is where most gyms get stuck.

You've invested in mentorship. You've built real systems and processes. You run your gym like a business — not a side hustle. You have the business IQ.

But your revenue has been stuck for longer than you want to admit — and you can't figure out why.

You've tried running your own Facebook ads. You've hired agencies that promised the world and delivered tire-kickers. You've posted on social media hoping the algorithm would save you.

None of it worked — because organic posts and word-of-mouth referrals are not a growth strategy. They are a ceiling. And you've hit it.

You're a business owner, not a marketer. And the gap between where your business is and where it should be? That's not a hustle problem. It's a system problem.

The right system changes everything.

100-150
Members — where most gyms get stuck
$40K+
Where our clients break through
5-10
Extra new members added per month
80%
Close rate on cold traffic after sales training

Do you know what's blocking your growth?

Most gym owners are sitting on untapped revenue. Find your #1 bottleneck in 2 minutes.

SEE WHAT'S BLOCKING YOUR GROWTHTakes 2 minutes — no commitment

Attract Qualified Leads

We run paid campaigns that bring in high-intent prospects — not tire-kickers.

Convert More Members

Our sales systems train your team to close at 70%+ with confidence.

Scale Your Revenue

Watch your MRR grow predictably every single month.

BY THE NUMBERS

500+
Gym Businesses Scaled
5-10
Extra New Members Per Month
$110K
Top Client Monthly Revenue
125+
Podcast Episodes
YOUR GUIDE

The LASSO Framework

LASSO is a done-for-you growth system built specifically for boutique fitness gym owners who are serious about running a high-level business. It was created by gym owners who hit the same wall you're facing — and engineered the way out.

We don't just run ads. We install the entire growth engine.

Paid marketing. Sales systems. Lead follow-up automation. Conversion training. Mentorship from operators who've already scaled past $100K/month. LASSO connects every piece so your revenue grows predictably — not randomly.

500+ gym businesses have used this framework to break through their revenue ceiling. Yours can be next.

BOOK A GROWTH CONSULT

Trusted by 500+ boutique fitness gym owners

THE PLAN

How to create predictable growth.

Stop starting over every few months. Here is the exact path to scale your gym business.

01

Book A Growth Consult

We'll diagnose the exact bottleneck holding your business back. No pressure. Just clarity.

02

We Install The System

We launch your ads, integrate your CRM, build your funnel, and train your team to convert.

03

Watch Your Revenue Grow

New members walk in. Your team converts at scale. Your MRR grows predictably every month.

OUR SERVICES

Paid Marketing Designed to Grow Your Gym's Revenue

Done-For-You Paid Marketing

We run the exact ad campaigns proven to attract high-intent clients. No free trials. No discount seekers. Just qualified leads every single month.

  • Facebook & Instagram Ads
  • Lead Generation Funnels
  • Retargeting Campaigns
  • Monthly Reporting

Sales & Conversion Training

Leads don't build your gym. Conversions do. We train your team to handle objections, increase show rates to 60%+, and close at 70%+.

  • Speed-to-Lead Systems
  • Objection Handling Scripts
  • Show Rate Optimization
  • Close Rate Training

Gym Growth Mentorship

Get direct access to successful gym owners who have scaled past $100K/month. We give you the playbooks, SOPs, and accountability to scale.

  • Weekly Coaching Calls
  • Proven SOPs & Playbooks
  • Peer Accountability
  • Revenue Growth Strategy
BOOK A GROWTH CONSULT

Join 500+ gym owners who stopped guessing

RESULTS

Real Gyms. Real Revenue Growth.

"LASSO gave us the system we were missing. We stopped guessing and started growing."

$10K Revenue Increase
In 90 Days
Jacob
River City Fit

"The sales training alone was worth it. Our close rate went from 40% to over 80%."

$13K Revenue Increase
In 90 Days
Aimee Moller
Swift River CrossFit

"We went from struggling to fill classes to having a waitlist. LASSO changed everything."

Best Month Ever
Best Month of Sales
Lauren & Christina
Fit Mamas Tribe

Watch Their Stories

Hear directly from gym owners who scaled with LASSO

Tommy Allen testimonial

"It allows you to build a bigger flywheel to move your business forward faster."

Tommy Allen
District H Strength
Dave Rubin testimonial

"I'm going to be able to take back a real data-driven system of how we can self-evaluate."

Dave Rubin
Courage Fitness Durham
Aimee Moller testimonial

"What's different about this group is it's very business focused."

Aimee Moller
Swift River CrossFit
CASE STUDIES

Real Numbers. Real Gyms.

Here's what happens when you install a proven growth system.

River City Fit

Jacob

90 Days
BEFORE
$22K/mo
AFTER
$32K/mo
+$10K MRR

Added $10K in front-end revenue with members who stayed long-term.

Swift River CrossFit

Aimee Moller

90 Days
BEFORE
$27K/mo
AFTER
$40K/mo
+$13K MRR

Jumped past $30K for the first time after chasing it for a year.

CrossFit Future

Mark & Ben

6 Weeks
BEFORE
New Location
AFTER
44 Members
+44 Members

Gained 44 new members and $7K+ monthly revenue at a brand new location.

GET RESULTS LIKE THESE

Free growth consult — no commitment required

This is for you if...

  • You own a boutique fitness gym and run it like a real business
  • You've invested in mentorship, systems, and processes
  • Your revenue has been stuck between $20K–$40K/month
  • You're ready to invest in a proven growth system
  • You want 5-10 new members per month — predictably
  • You're coachable and willing to implement

This is NOT for you if...

  • You're looking for a get-rich-quick scheme
  • You're not willing to invest in your business growth
  • You want to do everything yourself and never delegate
  • You're looking for the cheapest option, not the best
  • You don't have a real gym business yet (still in the idea phase)
  • You're not open to coaching or changing your approach
FREE DIAGNOSTIC

Not sure where to start? Take the Growth Quiz.

Answer 10 quick questions and we'll diagnose the exact bottleneck holding your gym back — leads, sales, retention, or systems. Takes 2 minutes.

THE STAKES

What happens if you do nothing?

Your revenue stays flat while your competitors scale. The gym owners in your market who invested in real marketing systems take market share. You keep running a good business that should be a great one.

You keep operating at a level below what your business is capable of — and you know it.

Most gym owners who want to grow never take the first step.
Don't be most gym owners.

BOOK A GROWTH CONSULT

500+ gym owners already took the first step

Thriving gym
THE TRANSFORMATION

Build a gym business that scales.

When you install the LASSO Framework, you stop guessing. You get a predictable machine that brings in qualified members every month. You step out of the marketing weeds and into the CEO seat — running a high-level business with the revenue to match.

You built a real business. Now you'll have the revenue to prove it and the freedom to scale it.

$40K+
Average Client MRR
5-10
New Members Per Month
80%
Close Rate on Cold Traffic
FREQUENTLY ASKED QUESTIONS

Got questions? We've got answers.

Most agencies just run ads and hand you leads. We install a complete growth system — paid marketing, sales training, lead follow-up automation, and mentorship. But here’s the real difference: every single person on our staff is a successful gym owner themselves, doing over $50K per month in their own gyms. We’re not marketers who read about gyms — we’re gym owners who mastered marketing. We don’t just generate leads; we make sure they convert into paying members because we’ve done it ourselves.
Boutique fitness gyms — CrossFit boxes, functional fitness, personal training studios, group fitness, and specialty gyms. If you have a real gym business doing $15K+/month and want to scale, we’re a fit.
Fast. It only takes 7–10 days to get your ads up and running. You’ll get sales training and ads targeted specifically for your area, and you can expect leads coming in within a couple of days after launch. Meaningful revenue impact typically shows within 60–90 days as the full system — ads, sales training, and follow-up — compounds.
Not at all. We handle the tech — the ad platforms, the CRM setup, the funnel builds, the automation. You focus on running your gym and closing the leads we send you.
We offer different service tiers depending on your needs — from done-for-you marketing to full mentorship packages. The best way to find out what’s right for your gym is to take the free Growth Diagnostic Quiz.
We require a 6-month commitment. Here’s why: we want to work with gym owners who are ready to invest in a real marketing partner, not just test the waters. Our goal is for you to 2x your revenue in 12 months, and that takes a real commitment from both sides. The gyms that commit to the process are the ones that see transformational results.

Ready to grow your gym's revenue?

Book a free growth consult. We'll diagnose the bottleneck and show you the exact path to predictable revenue growth.