We get the leads. We book your calendar. You just close them.

The industry brags about the first number in the funnel. We are measured on the last one. Across the portfolio: 150K+ leads became 75K+ booked appointments, 37K+ showed, and 15K+ new members. Counted at our minimum rates, not a cherry picked screenshot.

In our lead nurture pilot across four gyms, 297 leads got a response in seconds, 141 turned into real two way conversations, and a live person booked 100+ appointments. The system books at a 60 percent rate. Your members talk to humans.

A 40 percent close rate makes even perfect ads look broken. We hold gyms to a 70 percent close standard and train your team to hit it, with the scripts and the role plays. Better leads never fix a sales leak.

We check four legs in order before we ever touch spend: close rate at 70 percent, show rate at 50, booking at 50, then lead volume at 40 a month. An agency paid on your spend has no reason to say stop. We tell you when more budget is the wrong answer.

One login for ad performance, lead flow, funnel health, and onboarding progress. Live data, the exact numbers our team looks at, watched by our AI around the clock. No monthly PDF you have to decode.

LASSO was built by owners who have served 500+ gym owners. Sherman built Dynasty CrossFit from his garage and ran it for 13 years before LASSO existed. That is why the messaging lands: we sat the intro, coached the 6am class, and sweated the payroll.

Six engines, one invoice, one login. The ad creates the lead, the nurture books it, the website converts it, the training closes it, and the portal shows you all of it. One company owns the whole funnel, so nothing leaks in the handoffs.

Across $3M+ in managed ad spend, our blended cost per lead is $16. That is a portfolio wide number, not one good month at one gym. Our AI reads every ad account every week and flags drift in days, so a creative that stops working never quietly burns your budget.