LASSO Growth Summit 2026 · Nashville · Nov 7-8Growth Summit · Nov 7-8 / 33 Early Bird seats left at $299. Then $449.
Stuck between $20K and $40K/month? Let's break through.
We install the paid ads, sales systems, and coaching that add 5-10 new members every month to boutique gyms. Built by gym owners who've already scaled past $100K. No tire-kickers. No bait-and-switch. A proven system that works.
Free consult · No contract to book · Only 8 new gyms onboarded per month
Trusted by 500+ gym owners including
This is where most gyms get stuck.
You've invested in mentorship. You've built real systems and processes. You run your gym like a business — not a side hustle. You have the business IQ.
But your revenue has been stuck for longer than you want to admit — and you can't figure out why.
You've tried running your own Facebook ads. You've hired agencies that promised the world and delivered tire-kickers. You've posted on social media hoping the algorithm would save you.
That's not a hustle problem. It's a system problem.
The right system changes everything.
Our clients typically invest $2K-$5K/month in growth. We work with gyms doing $15K+/month in revenue.
Ready to break through your revenue ceiling?
Take the free 2-minute quiz and find out what's holding your gym back.
Attract Qualified Leads
We run paid campaigns that bring in high-intent prospects — not tire-kickers.
Convert More Members
Our sales systems train your team to close at 70%+ with confidence.
Scale Your Revenue
Watch your MRR grow predictably every single month.
BY THE NUMBERS
The LASSO Framework
LASSO is a done-for-you growth system built specifically for boutique fitness gym owners who are serious about running a high-level business. It was created by gym owners who hit the same wall you're facing — and engineered the way out.
We don't just run ads. We install the entire growth engine.
Paid marketing. Sales systems. Lead follow-up automation. Conversion training. Mentorship from operators who've already scaled past $100K/month. LASSO connects every piece so your revenue grows predictably — not randomly.
Our goal is to help you 2X your MRR in 12 months.
That's the standard we build every system around. 500+ gym businesses have used this framework to break through their revenue ceiling. Yours can be next.
Trusted by 500+ boutique fitness gym owners
How to create predictable growth.
Stop starting over every few months. Here is the exact path to scale your gym business.
Book A Growth Consult
We'll diagnose the exact bottleneck holding your business back. No pressure. Just clarity.
We Install The System
Week 1: Growth audit + offer build. Week 2: Ads launch + CRM integration. Weeks 3-4: Team sales training + funnel live.
Watch Your Revenue Grow
Week 5+: Weekly optimization + coaching. New members walk in. Your team converts at scale. Your MRR grows predictably every month.
YOUR FIRST 5 WEEKS
Paid Marketing Designed to Grow Your Gym's Revenue
Done-For-You Paid Marketing
We run the exact ad campaigns proven to attract high-intent clients. No free trials. No discount seekers. Just qualified leads every single month.
- Facebook & Instagram Ads
- Lead Generation Funnels
- Retargeting Campaigns
- Monthly Reporting
Sales & Conversion Training
Leads don't build your gym. Conversions do. We train your team to handle objections, increase show rates to 60%+, and close at 70%+.
- Speed-to-Lead Systems
- Objection Handling Scripts
- Show Rate Optimization
- Close Rate Training
Gym Growth Mentorship
Get direct access to successful gym owners who have scaled past $100K/month. We give you the playbooks, SOPs, and accountability to scale.
- Weekly Coaching Calls
- Proven SOPs & Playbooks
- Peer Accountability
- Revenue Growth Strategy
Join 500+ gym owners who stopped guessing
Why LASSO vs. a Typical Agency
Most gym owners have tried ads that didn't work, or agencies that over-promised. Here's what's actually different about us.
| DIY / Self-Run | Generic Agency | LASSO Framework | |
|---|---|---|---|
| Run by active gym owners | |||
| Paid ads specific to boutique fitness | |||
| Sales training for your front desk | |||
| Lead follow-up automation built in | Sometimes | ||
| Weekly coaching from $50K+/mo gym owners | |||
| Proven frameworks (not guesswork) | |||
| Track record in boutique gyms | |||
| Accountable to revenue — not just clicks |
Most agencies deliver leads. LASSO delivers members. That's the difference — and it's why 500+ gym owners chose us.
BOOK A GROWTH CONSULTReal Gyms. Real Revenue Growth.
"I've been chasing $30K for the last year and never been able to quite hit it. We jumped right over it in June."
"The sales training alone was worth it. Our close rate went from 40% to over 80%."
"We went from struggling to fill classes to having a waitlist. LASSO changed everything."
Watch Their Stories
Hear directly from gym owners who scaled with LASSO
Real Numbers. Real Gyms.
Here's what happens when you install a proven growth system.
River City Fit
Jacob
Added $10K in front-end revenue with members who stayed long-term.
Swift River CrossFit
Aimee Moller
Jumped past $30K for the first time after chasing it for a year.
CrossFit Future
Mark & Ben
Gained 44 new members and $7K+ monthly revenue at a brand new location.
Free growth consult — no commitment required
This is for you if...
- You own a boutique fitness gym and run it like a real business
- You've invested in mentorship, systems, and processes
- Your revenue has been stuck between $20K–$40K/month
- You're ready to invest in a proven growth system
- You want 5-10 new members per month — predictably
- You're coachable and willing to implement
This is NOT for you if...
- You're looking for a get-rich-quick scheme
- You're not willing to invest in your business growth
- You want to do everything yourself and never delegate
- You're looking for the cheapest option, not the best
- You don't have a real gym business yet (still in the idea phase)
- You're not open to coaching or changing your approach
The 5 KPIs Every Gym Owner Must Track
Not ready to book a call? Start here. Download the free guide and find out which numbers actually drive gym revenue.
Not sure where to start? Take the Growth Quiz.
Answer 10 quick questions and we'll diagnose the exact bottleneck holding your gym back — leads, sales, retention, or systems. Takes 2 minutes.
What happens if you do nothing?
Your revenue stays flat while your competitors scale. The gym owners in your market who invested in real marketing systems take market share. You keep running a good business that should be a great one.
You keep operating at a level below what your business is capable of — and you know it.
Most gym owners who want to grow never take the first step.
Don't be most gym owners.
500+ gym owners already took the first step
Build a gym business that scales.
When you install the LASSO Framework, you stop guessing. You get a predictable machine that brings in qualified members every month. You step out of the marketing weeds and into the CEO seat — running a high-level business with the revenue to match.
You built a real business. Now you'll have the revenue to prove it and the freedom to scale it.
AS SEEN ON & PARTNERED WITH
Got questions? We've got answers.
Ready to grow your gym's revenue?
Book a free growth consult. We'll diagnose the bottleneck and show you the exact path to predictable revenue growth.