LASSO Growth Summit 2026 · Nashville · Nov 7-8Growth Summit · Nov 7-8 / 31 Early Bird seats left at $299. Then $449.
We Get The Leads. We Book Your Calendar. You Just Close.
LASSO is the only complete growth system built for boutique fitness gyms. We run targeted ads, nurture every lead until they're ready to buy, book qualified appointments directly to your calendar, and train your sales team to close at 70%+. Built by gym owners doing $50K+/month in their own gyms.
2-minute application · No contract to apply · We onboard 8 new gyms per month
Trusted by 500+ gym owners including
This is where most gyms get stuck.
You've invested in mentorship. You've built real systems and processes. You run your gym like a business — not a side hustle. You have the business IQ.
But your revenue has been stuck for longer than you want to admit — and you can't figure out why.
You've tried running your own Facebook ads. You've hired agencies that promised the world and delivered tire-kickers. You've posted on social media hoping the algorithm would save you.
That's not a hustle problem. It's a system problem.
The right system changes everything.
Find out what's holding your gym back.
Takes 2 minutes. No commitment. Instant results.
Our clients typically invest $2K-$5K/month in growth. We work with gyms doing $15K+/month in revenue.
Do you know what's blocking your growth?
Most gym owners are sitting on untapped revenue. Find your #1 bottleneck in 2 minutes.
Attract Qualified Leads
We run paid campaigns that bring in high-intent prospects — not tire-kickers.
Convert More Members
Our sales systems train your team to close at 70%+ with confidence.
Scale Your Revenue
Watch your MRR grow predictably every single month.
Download the 5 KPIs Every Gym Owner Must Track
Free PDF guide — find out which numbers actually drive gym revenue. No sales call required.
BY THE NUMBERS
The LASSO Framework
LASSO is a done-for-you growth system built specifically for boutique fitness gym owners who are serious about running a high-level business. It was created by gym owners who hit the same wall you're facing — and engineered the way out.
We don't just run ads. We install the entire growth engine.
Paid marketing. Sales systems. Lead follow-up automation. Conversion training. Mentorship from operators who've already scaled past $100K/month. LASSO connects every piece so your revenue grows predictably — not randomly.
Our goal is to help you 2X your MRR in 12 months.
That's the standard we build every system around. 500+ gym businesses have used this framework to break through their revenue ceiling. Yours can be next.
Trusted by 500+ boutique fitness gym owners
How to create predictable growth.
Stop starting over every few months. Here is the exact path to scale your gym business.
Book A Growth Consult
We'll diagnose the exact bottleneck holding your business back. No pressure. Just clarity.
We Install The System
Week 1: Growth audit + offer build. Week 2: Ads launch + CRM integration. Weeks 3-4: Team sales training + funnel live.
Watch Your Revenue Grow
Week 5+: Weekly optimization + coaching. New members walk in. Your team converts at scale. Your MRR grows predictably every month.
YOUR FIRST 5 WEEKS
How LASSO Actually Works
Five steps. One system. Net monthly growth.
We Run the Ads
Targeted Facebook + Instagram campaigns built specifically for boutique fitness gyms. Real strategy, not boosted posts.
We Nurture Every Lead
Texts, emails, and follow-up sequences keep working every lead until they’re warm and ready to buy. No lead falls through the cracks — ever.
We Book Your Calendar
Qualified appointments land directly on your calendar. You don’t chase. You don’t follow up. The work is done before you ever pick up the phone.
We Train Your Sales Team
Proven scripts, objection handling, and a 70%+ close-rate playbook your front desk runs every consult. The same system our $50K+/mo gym owners use.
You Grow Net Monthly
We track net monthly growth — members in minus members out. Not just leads. Not just sign-ups. Actual revenue growth, every single month.
Free 2-minute application · We onboard 8 new gyms per month
Why LASSO vs. a Typical Agency
Most gym owners have tried ads that didn't work, or agencies that over-promised. Here's what's actually different about us.
| DIY / Self-Run | Generic Agency | LASSO Framework | |
|---|---|---|---|
| Run by active gym owners doing $50K+/mo | |||
| Done-for-you lead nurture until they book | |||
| Qualified appointments booked to your calendar | |||
| Long-term lead nurture (30, 60, 90+ days) | |||
| Sales scripts + training for your front desk | |||
| Proven frameworks, not guesswork | Sometimes | ||
| Track record in boutique gyms | Sometimes | ||
| Accountable to net monthly growth, not clicks |
Most agencies deliver leads. LASSO delivers members. That's the difference — and it's why 500+ gym owners chose us.
BOOK A FREE CALLReal Gyms. Real Revenue Growth.
"I've been chasing $30K for the last year and never been able to quite hit it. We jumped right over it in June."
"The sales training alone was worth it. Our close rate went from 40% to over 80%."
"We went from struggling to fill classes to having a waitlist. LASSO changed everything."
Watch Their Stories
Hear directly from gym owners who scaled with LASSO
Real Numbers. Real Gyms.
Here's what happens when you install a proven growth system.
River City Fit
Jacob
Added $10K in front-end revenue with members who stayed long-term.
Swift River CrossFit
Aimee Moller
Jumped past $30K for the first time after chasing it for a year.
CrossFit Future
Mark & Ben
Gained 44 new members and $7K+ monthly revenue at a brand new location.
This is for you if...
- You own a boutique fitness gym and run it like a real business
- You've invested in mentorship, systems, and processes
- Your revenue has been stuck between $20K–$40K/month
- You're ready to invest in a proven growth system
- You want 5-10 new members per month — predictably
- You're coachable and willing to implement
This is NOT for you if...
- You're looking for a get-rich-quick scheme — not willing to commit to a real system
- You want the cheapest option, not the best — and you're not ready to invest in growth
- You want to do everything yourself and never delegate
- You're not willing to run Facebook ads and invest $500+/mo in ad spend on top of your LASSO fee
- You don't have a real gym business yet (still in the idea phase or under $15K/mo)
- You're not open to coaching, accountability, or changing your approach
The 5 KPIs Every Gym Owner Must Track
Not ready to apply? Start here. Download the guide and find out which numbers actually drive gym revenue.
Not sure where to start? Take the Growth Quiz.
Answer 10 quick questions and we'll diagnose the exact bottleneck holding your gym back — leads, sales, retention, or systems. Takes 2 minutes.
What happens if you do nothing?
Six months from now, your revenue is the same. Your competitors — the ones who invested in real systems — are taking market share in your zip code. Every month you wait, the gap gets wider.
You keep grinding 60-hour weeks for a business that should be paying you more. You keep losing leads because nobody followed up. You keep wondering why the ads didn't work — when the truth is, the ads were never the problem.
The problem was what happened after the lead came in. And every day without a system to nurture and book those leads, you're leaving revenue on the table.
You built a real business. Don't let it stay stuck because of a system you haven't installed yet.
500+ gym owners already took the first step
This is what changes.
Your calendar fills with qualified appointments you didn't chase. Your team closes at 70%+ because they have a system, not a script. Your MRR grows predictably every single month — not randomly, not seasonally.
You stop being the bottleneck. You stop wondering where the next member is coming from. You finally run your gym like the CEO you already are — with the revenue to prove it.
You didn't build this business to stay stuck. You built it to scale.
Now you have the system to make it happen.
AS SEEN ON & PARTNERED WITH
Got questions? We've got answers.
We get the leads. We book your calendar. You just close.
Book a free call. We'll show you exactly how the system works for your gym, what results to expect, and whether we're the right fit. No pressure. Just clarity.