LASSO Growth Summit 2026 · Nashville · Nov 7-8Growth Summit · Nov 7-8 / 32 Early Bird seats left at $299. Then $449.
Every gym business has a different bottleneck. Some need more leads. Some need better conversions. Some need both — plus a system to scale. We diagnose the problem and install the fix.
Our clients invest $2K-$5K/month in growth. We work with gyms doing $15K+/month in revenue.
YOUR TEAM
We're not marketers who read about gyms. We're gym owners who mastered marketing.
You've tried running your own Facebook ads. Maybe you hired an agency that promised the world and delivered tire-kickers. Either way, you're spending money on marketing that isn't producing real revenue growth.
We run the exact ad campaigns proven to attract high-intent clients to boutique fitness gyms. No free trials. No discount seekers. We build your funnel, write your copy, launch your campaigns, and optimize weekly.
Qualified leads flowing in every single month. Our average client generates 40+ leads per month with a cost per lead under $15.
— Average across 500+ gym clients
Leads don't grow your business. Conversions do. Most gym owners have a lead problem they think is a marketing problem — but it's actually a sales problem. Leads come in, but they ghost, no-show, or say 'I'll think about it.'
We train your front desk and sales team to respond in under 5 minutes, handle objections with confidence, increase show rates, and close at 70%+. We give you the scripts, the SOPs, and the accountability.
Your team converts leads into paying members consistently. Show rates climb to 60%+. Close rates hit 70%+. Revenue grows without spending more on ads.
— Aimee Moller, Swift River CrossFit
You're making high-level decisions in isolation. You don't have a peer group of gym business owners who have already solved the problems you're facing. You're reinventing the wheel every month.
Get direct access to Blake, Sherman, and a community of successful gym business owners who have scaled past $100K/month. Weekly coaching calls, proven playbooks, SOPs, and real accountability — not theory.
You stop guessing and start executing with confidence. You have a clear roadmap, a support system, and the tools to scale your business to $45K–$90K+ per month.
— Dave Rubin, Courage Fitness Durham
Most gym owners have tried ads that didn't work, or agencies that over-promised. Here's what's actually different about us.
| DIY / Self-Run | Generic Agency | LASSO Framework | |
|---|---|---|---|
| Run by active gym owners | |||
| Paid ads specific to boutique fitness | |||
| Sales training for your front desk | |||
| Lead follow-up automation built in | Sometimes | ||
| Weekly coaching from $50K+/mo gym owners | |||
| Proven frameworks (not guesswork) | |||
| Track record in boutique gyms | |||
| Accountable to revenue — not just clicks |
Most agencies deliver leads. LASSO delivers members.
Take the free 2-minute quiz. We'll diagnose your bottleneck and recommend the right tier for your gym.