LASSO Growth Summit 2026 · Nashville · Nov 7-8Growth Summit · Nov 7-8 / 29 Early Bird seats left at $299. Then $449.
LASSO is a complete gym growth system — not an ad agency. We run targeted ads, nurture every lead until they're ready to buy, book qualified appointments directly to your calendar, and train your sales team to close at 70%+. The only thing you do is show up and close.
Starting at $999/month. We work with gyms doing $15K+/month in revenue.
YOUR TEAM
We're not marketers who read about gyms. We're gym owners who mastered marketing.
You've tried running your own Facebook ads. Maybe you hired an agency that promised the world and delivered tire-kickers. Either way, you're spending money on marketing that isn't producing real revenue growth.
We run the exact ad campaigns proven to attract high-intent clients to boutique fitness gyms. No discount seekers. We build your funnel, write your copy, launch your campaigns, and optimize weekly. Every lead enters our nurture system the moment they opt in.
Qualified leads flowing in every single month. Our average client generates 40+ leads per month with a cost per lead under $15 — and every single one gets nurtured until they're ready to book.
— Average across 500+ gym clients
Leads don't grow your business. Booked appointments do. Most gym owners have a lead problem they think is a marketing problem — but it's actually a conversion problem. Leads come in, but they ghost, no-show, or say 'I'll think about it.'
We nurture every lead until they're ready to buy, then book qualified appointments directly to your calendar. On top of that, we train your front desk and sales team to handle objections with confidence, increase show rates, and close at 70%+.
Your calendar fills with qualified appointments you didn't chase. Show rates climb to 60%+. Close rates hit 70%+. Revenue grows without spending more on ads.
— Aimee Moller, Swift River CrossFit
You're making high-level decisions in isolation. You don't have a peer group of gym business owners who have already solved the problems you're facing. You're reinventing the wheel every month — and your revenue reflects it.
Get the complete system: ads, nurture, booking, sales training, PLUS direct access to Blake, Sherman, and a community of successful gym owners who have scaled past $100K/month. Weekly coaching calls, proven playbooks, SOPs, and real accountability.
You stop guessing and start executing with confidence. Your calendar fills, your team closes, and your MRR grows predictably. Our goal is to help you 2X your MRR in 12 months.
— Dave Rubin, Courage Fitness Durham
Most gym owners have tried ads that didn't work, or agencies that over-promised. Here's what's actually different about us.
| DIY / Self-Run | Generic Agency | LASSO Framework | |
|---|---|---|---|
| Run by active gym owners doing $50K+/mo | |||
| Paid ads specific to boutique fitness | Sometimes | ||
| Done-for-you lead nurture (30, 60, 90+ days) | |||
| Qualified appointments booked to your calendar | |||
| Sales training for your front desk | |||
| Weekly coaching from $50K+/mo gym owners | |||
| Proven frameworks (not guesswork) | Sometimes | ||
| Accountable to net monthly growth — not clicks |
Most agencies deliver leads. LASSO delivers members. That's the difference — and it's why 500+ gym owners chose us.
Take the 2-minute quiz. We'll diagnose your bottleneck and show you exactly which part of the system your gym needs most.