Make sure Meta can actually see your leads.

Run the Chapter 6 audit right here. Twenty-two checks, scored as you go, and your progress saves on this device.

Check that your measurement setup records the actions you use to assess campaigns. Run this checklist regularly and investigate errors before increasing spend.

01 Pixel installation 5 min audit

Meta Pixel base code is installed on every page of your website (header)
Conversions API is connected to Meta (server-side tracking)
Domain is verified in Meta Business Manager
Only one pixel is firing (duplicate pixels cause double-counting)
The conversion event selected for each campaign matches the action you want to measure
Meta Pixel Helper Chrome extension shows green checkmark on your site

02 Event firing Critical events

PageView fires on every page
ViewContent fires on offer/landing pages
Lead fires after form submission (NOT on form load)
CompleteRegistration fires on thank-you page only
Schedule fires when booking is confirmed
Test events show up in real-time in Meta Events Manager

03 Data quality What Meta scores you on

Event Match Quality is 7.0+ out of 10
You pass 5+ customer information parameters per event
Deduplication rate is 75% or better
7-day event volume is 100+ events

04 GHL CAPI quality checklist Setup for GHL users

Pixel ID and Access Token saved in GHL integration
Lead workflow fires Conversions API on form submission
Schedule workflow fires Conversions API on booking confirmation
Both email AND phone are mapped in the event payload
Test event appeared in Meta Events Manager within 60 seconds
Event Match Quality is 7.0+ after 7 days of traffic

The 6 most common pixel problems

Problem	What's happening	How to fix
“Lead” fires on every page	Pixel installed wrong, triggers on PageView	Move the Lead event to form submission only
Conversions dropped after iOS 14	No Conversions API installed	Set up CAPI through GHL or Zapier
Event Match Quality below 6	Not passing customer data	Add email/phone/name to all events
Two pixels firing	Old pixel + new pixel both active	Remove the old pixel from the website code
Pixel says “Pending”	Domain not verified	Verify the domain in Business Settings
Costs spiked, leads dropped	Pixel broken, Meta optimizing blind	Pause campaigns, fix the pixel, restart

When to call a specialist

You see “Pixel not firing” errors and can’t find where to fix the code
You’re spending $1,500+/month on ads and Event Match Quality is below 6
You need Conversions API set up and you don’t have a developer
Your landing pages are on a platform you don’t have admin access to
Your ad costs have doubled with no other obvious explanation

Rule of thumb: if your monthly ad spend is over $1,500 and your Event Match Quality is below 6, hiring a specialist to fix your pixel will pay for itself in the first 30 days through reduced CPL.

Pixel Health Checklist, The Full Gym, Chapter 6.

What is inside

01
All twenty-two checks, scored live as you work down the list
02
Your progress saved on this device so a monthly audit is quick
03
Print the filled checklist, or have the PDF emailed to you

From The Full Gym by SHERMAN MERRICKS & BLAKE RUFF

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