The platform
One platform.
Every lead.
Zero blind spots.
You did not open a gym to manage five different companies and software. An ads person here. A website company there. A CRM nobody set up right. Someone posting to Instagram until the gym gets busy.
Five invoices, five logins, five people pointing at each other while leads leak out of the gaps. The same revenue number for six months. Twelve months. Some owners two years. Revenue is not stuck because you are doing something wrong. It is stuck because no one owns the whole funnel.
Leads do not die in your ads. They die in your CRM with no follow up.
500 plus gym owners run the LASSO system · AI speed. Human judgment.
Six engines. One roof. One login.
Every engine feeds the next. The ad creates the lead, the nurture books it, the website converts it, the training closes it, and the portal shows you all of it. One invoice replaces five. Under the hood, AI does the speed work on every engine and a human does the judgment work on top of it. Other agencies pick one half. We built both.
- ADS
Paid Ads
Done for you Meta and Google ads, built for gen pop gym buyers and reviewed by a human before a dollar is spent. Our AI audit engine reads every campaign every week and flags drift in days, and a human approves every change before a dollar moves.
- NURTURE
Lead Nurture
AI answers every lead in seconds so nobody waits. Then a live person picks it up and books the appointment. Done for you lead nurture, end to end.
- SOCIAL
Organic Posting with AI (Echo)
Echo, our AI content engine, plans, writes, and posts your Instagram and Facebook. You approve every post from your phone, and the person who saw your ad finds a living brand when they check you out.
- WEB
Websites
Fast, StoryBrand written gym sites built so ChatGPT and Google both send you members. One job: convert the click.
- PORTAL
The Portal
One login for ad performance, lead flow, funnel health, and onboarding progress. Live data, the same numbers we look at, watched by our AI around the clock.
- CLOSE
Sales Training
Our AI finds where your revenue leaks. Real humans train your team to close it. A 40 percent close rate makes even perfect ads look broken.
The model is broken. Not you.
If you hired an agency before and it did not work, you did not make a bad call. You bought a model that stops at the lead. Here is the difference, row by row.
Check every row that sounds like your last agency.
| Most gym ad agencies | LASSO |
|---|---|
| Deliver leads and stop there | Deliver leads, nurture them, and book them |
| A chatbot handles follow up | AI answers in seconds, then a live person books |
| Sales is your problem | Sales training and floor scripts included |
| More budget is always the answer | We diagnose the funnel first and say no when the answer is no |
| You get a report you cannot read | One portal with the same numbers we look at |
| Marketers who took on gyms as a niche | Built by owners who have served 500 plus gym owners |
| Ads only. Everything else is someone else's job | Ads, nurture, social, website, CRM, and coaching under one roof |
The questions every owner asks.
I already tried an agency and it did not work.
Most agencies scale spend on top of a broken close rate. We diagnose the four legs of your funnel first, and we will tell you when more budget is the wrong answer.
I do not want to switch my CRM.
LASSO runs on GoHighLevel. Already on GHL or a platform built on GHL? We plug straight in. Not yet? We set you up on our GHL based system during onboarding, included and done for you. No six week hostage situation either way.
My leads are bad.
Lead quality is almost never the first problem. If your close rate is under 70 percent, better leads will not fix it. Take the quiz and see what is actually holding your revenue back.
I can run my own ads.
You can. The question is whether the fourth hour you spend in Ads Manager is worth more than the fourth hour you spend on the floor.
Is this a contract?
LASSO starts with a three month commitment. Growth compounds, and three months is the fair window to prove it with your real numbers. After that you stay because it works. The exact terms are stated plainly on your Growth Call before you sign anything.
How fast will I see results?
Ads are live within 10 to 14 days, human reviewed before they spend. First booked calls typically land in the first two weeks. Compounding results build from there as the nurture and sales legs come up to speed.
Will a bot be texting my leads?
AI answers in seconds so nobody waits. Then a real person picks it up and books the appointment. Your members talk to humans.
Is LASSO an AI company or an agency?
Both halves, done right. AI answers every lead in seconds, audits every ad account weekly, and writes your organic content. Humans approve every ad before a dollar is spent, book every appointment, and coach you owner to owner. Most agencies are slow humans or pure bots. We built the version where each half does what it is actually good at.