LASSO Growth Summit · Nashville
Two days. 100 serious operators. 10 industry leaders. You walk out with a complete 2027 growth playbook you can run the Monday you get home.
Instant Stripe checkout · From the team behind 500+ gym owners
Same offer. Same close rate. Same ad spend. Twelve months later you are staring at the same revenue number wondering what happened.
Most gym owners are not one big idea away. They are one broken system away, and they cannot see which one it is from inside the business.
Two days. Three outcomes.
Profitable ads, Google, and funnels that bring in five to ten new members a month without you touching them.
Hiring frameworks, sales culture, and retention plays that scale without burning you out.
A complete written plan, not inspiration. You run it the Monday you get home.
Built by the LASSO team behind 500+ gym owners · 70%+ close rate standard · 2 to 3x ROI within 90 days
No motivational speakers. No theory. Every leader on this stage is actively running, scaling, or advising gyms at the highest level.
WTF Gym Talk and The Gym Real Estate Co.
“Scaling for Success: From Operator to Owner”
Built the most followed media brand in the microgym world by telling owners the truth about their numbers. Grew his own gym from park workouts to a seven figure operation, and now helps gyms pick sites and buy buildings that actually pencil.
The Tactical Empire
“Leadership That Scales: From Coach to CEO”
Former US Army Ranger who owned and ran a gym for over 12 years before building a coaching company and a real estate portfolio north of $15 million. Coaches driven owners to get business, family, and finances firing at once.
Healthy Steps Nutrition
“Increasing LTV Through Ancillary Services”
Registered dietitian and founder of the leading nutrition coaching platform for gyms. Her team has trained over 4,500 gym owners and coaches whose programs reach more than 50,000 people worldwide.
CrossFit HQ, Midwest Field Leader
“State of the Industry: What Is Actually Happening Across Affiliates”
Supports roughly 800 affiliates across eight states and owns CrossFit Tuebor. A front row seat to what is actually working and failing inside gyms right now.
Hiring and Operations
“Building a Predictable Hiring Machine”
Former owner of a 17,000 square foot CrossFit gym turned business strategist. Uses Predictive Index behavioral data to turn gut feel hiring into a repeatable machine.
Hire VP
“Hiring That Scales Your Gym”
Founder of Hire VP. Builds recruiting systems that attract A players and stop the revolving door of bad hires, so your gym grows without you doing every interview.
The final panel
Dustin Boyle of StreamFit · PushPress · Scott Rammage of Hire VP · moderated by Tommy Allen
Where the industry goes next, from the people building it.
Plus the LASSO faculty
This is the playbook you build. As each leader goes deep on a topic, you answer that page for your gym. Real numbers, honest beats flattering. Circle every action you commit to. That circle is the plan.
Day One
Theme: demand, then conversion, then scale.
Josh Martin and Sherman Merricks
Welcome to the New Era of Gym Growth.
Page 1 of your 2027 playbook
Scaling for Success: From Operator to Owner.
Page 2 of your 2027 playbook
Meta Ads in 2026: What Is Working Now (and What Is Dead).
Page 3 of your 2027 playbook
The Math Behind Scaling: Know Your Levers.
Page 4 of your 2027 playbook
Networking and refuel.
Page 5 of your 2027 playbook
State of the Industry: What Is Actually Happening Across Affiliates.
Page 6 of your 2027 playbook
Blake Ruff on ads, Tommy Allen on conversion and math
Bring your numbers. Leave with the fix order.
Page 7 of your 2027 playbook
Day Two
Theme: team, then sales, then retention, then scale.
Josh Martin and Sherman Merricks
From Growth to Sustainability.
Page 8 of your 2027 playbook
Leadership That Scales: From Coach to CEO.
Page 9 of your 2027 playbook
Building a Predictable Hiring Machine.
Page 10 of your 2027 playbook
Hiring That Scales Your Gym.
Page 11 of your 2027 playbook
Increasing LTV Through Ancillary Services.
Page 12 of your 2027 playbook
Dustin Boyle of StreamFit, PushPress, Scott Rammage of Hire VP, moderated by Tommy Allen
Where the industry goes next, from the people building it.
Page 13 of your 2027 playbook
Josh Martin and Sherman Merricks
From Information to Implementation.
Page 14 of your 2027 playbook
You did not come to Nashville for notes. You came for a plan.
Every attendee builds The 2027 Growth Playbook over the two days. Every session is a page of the plan. By Sunday it is finished, numbers backed, and yours.
Your 2027 revenue target and the exact member math to hit it.
The one leak holding your revenue back, and the fix that beats more ad spend.
Your offer, lead, sales, retention, team, and nutrition plays for the year.
A 90 day action plan you can run the Monday you get home.
A premium venue in the heart of Music City, not a convention center ballroom. The summit and your room are under one roof. Walk from your bed to every session.
Most gym conferences are a thousand people, an expo hall, and speakers you never get to talk to. This is the opposite. The room is capped at 100 on purpose, small enough to actually know it. The other 99 owners might be the most valuable part of the weekend.
100 seats. Two prices. Same access. You do not need a spreadsheet for this one.
$299
Early Bird has ended.
$499
Checkout is instant and secure through Stripe. Rather talk it through first? Book your free Growth Call.
Because the moment we go to 200 or 1,000, this becomes every other gym summit. We cap at 100 so every person in the room is someone you would actually want to sit next to, learn from, and build with. The conversations between sessions are as valuable as the ones on stage. That only works when the room is curated.
Most gym conferences are a thousand people, an expo hall, and speakers you never get to talk to. This is 100 curated operators, ten leaders who run and advise gyms at the highest level, zero sponsor booths, and zero stage pitches. Every session is tactical. You leave with a written 2027 plan, not a notebook of ideas you never run.
Yes. This is not a LASSO sales pitch. It is built for any serious gym owner who wants to plan 2027 with real numbers. Most of the leaders on stage are external industry voices, not LASSO team members. Client or not, you get the sessions, the room, and the playbook.
Full two day access to every session and panel, all speaker decks and resources after the event, entry to the networking events including the Day 1 happy hour, and your 2027 Growth Playbook. Early Bird and General Admission get identical access. The only difference is price.
Cancel more than 30 days out and you get a full refund. Inside 30 days we transfer your ticket to another owner or credit it toward a future LASSO event. And if you show up and are not convinced by lunch on Day 1, we refund your ticket in full and you can stay for Day 2 as our guest.
Virgin Hotels Nashville, 1 Music Square West, Nashville, Tennessee. Saturday November 7 and Sunday November 8, 2026. Day 1 doors open 8:00 AM and sessions run 9:00 AM to 3:15 PM with a happy hour after. Day 2 runs 9:00 AM to 4:15 PM. We recommend flying into BNA on Friday November 6 so you are fresh for Day 1. The airport is roughly 20 minutes from the door, and the summit and your room are under one roof. Book through our discounted group block on this page, that rate does not exist anywhere else. Parking is valet only at $58 per night, so a ride share is the easy play.
We work with a small, curated group of sponsors who genuinely serve gym owners. No booths, no stage pitches, just the right products in the right room. If that is you, email [email protected] with the subject Growth Summit Sponsorship.
November 7 and 8, 2026 · Virgin Hotels Nashville
When Early Bird closes the price goes to $499 and it does not come back. The leaders, the plan, and the people in that room happen once. The next room is a year away.
General Admission is $499. 100 seats, one room, and you leave with your 2027 plan.
Book a free Growth Call and we will look at your real numbers with you. No pitch, no pressure. If the answer is that you do not need us, we will tell you that too.
Before you go
Six months? A year? Two? The free 2 minute quiz reads your funnel the way we would and shows you the one thing to fix first to get unstuck.
