The LASSO Growth Summit Nashville, November 7 and 8 53 days to the Summit
Claim your seatThe platform
Ads, follow-up, websites and sales support. Connected around your gym.
Explore where technology helps, where our team steps in, and which services fit your next growth priority.
500 plus gym owners run the LASSO system · AI speed. Human judgment.
Explore your growth system
Choose a challenge. See the service, the technology and the people behind it.
Paid Ads
Explore how LASSO builds and manages Meta and Google campaigns for gyms.
Paid Ads is part of Launch, Ascend and Apex.
Lead Nurture
See how lead response, follow-up and appointment booking connect.
Compare AI nurture in Launch with the added support in Apex.
Sales Training
Explore the sales process, practice tools and coaching before adding more lead volume.
Sales Training is listed in Ascend and Apex.
Gym Websites
Explore real gym website examples and the standalone website offer.
Websites are an optional add-on; standalone plans are available.
Echo
Explore AI-assisted organic content and the approval experience.
Echo is an optional add-on with a standalone subscription.
The Portal
Explore the portal and the numbers your team uses to understand the funnel.
Portal access is listed in Launch, Ascend and Apex.
A guided service map, not an automated diagnosis. For a closer look at your numbers, take the growth quiz.
Every engine feeds the next. The ad creates the lead, the nurture books it, the website converts it, the training closes it, and the portal shows you all of it. One invoice replaces five. Under the hood, AI does the speed work on every engine and a human does the judgment work on top of it. Other agencies pick one half. We built both.
Done for you Meta and Google ads, built for gen pop gym buyers and reviewed by a human before a dollar is spent. Our AI audit engine reads every campaign every week and flags drift in days, and a human approves every change before a dollar moves.
Launch and Ascend include AI lead nurture. Apex adds live concierge support for follow-up and appointment booking.
Echo, our AI content engine, plans, writes, and posts your Instagram and Facebook. You approve every post from your phone, and the person who saw your ad finds a living brand when they check you out.
Fast, StoryBrand written gym sites with clear service information, search-friendly structure and a direct path to booking.
One login for ad performance, lead flow, funnel health, and onboarding progress. Live data, the same numbers we look at, watched by our AI around the clock.
Our AI finds where your revenue leaks. Real humans train your team to close it. A 40 percent close rate makes even perfect ads look broken.
If you hired an agency before and it did not work, you did not make a bad call. You bought a model that stops at the lead. Here is the difference, row by row.
Check every row that sounds like your last agency.
| Most gym ad agencies | LASSO |
|---|---|
| Deliver leads and stop there | Deliver leads, nurture them, and book them |
| A chatbot handles follow up | AI lead nurture, with live concierge on Apex |
| Sales is your problem | Sales training and floor scripts included |
| More budget is always the answer | We diagnose the funnel first and say no when the answer is no |
| You get a report you cannot read | One portal with the same numbers we look at |
| Marketers who took on gyms as a niche | Built by owners who have served 500 plus gym owners |
| Ads only. Everything else is someone else's job | Ads, nurture, social, website, CRM, and coaching under one roof |
Most agencies scale spend on top of a broken close rate. We diagnose the four legs of your funnel first, and we will tell you when more budget is the wrong answer.
LASSO runs on GoHighLevel. Already on GHL or a platform built on GHL? We plug straight in. Not yet? We set you up on our GHL based system during onboarding, included and done for you. No six week hostage situation either way.
Lead quality is almost never the first problem. If your close rate is under 70 percent, better leads will not fix it. Take the quiz and see what is actually holding your revenue back.
You can. The question is whether the fourth hour you spend in Ads Manager is worth more than the fourth hour you spend on the floor.
LASSO starts with a three month commitment. Growth compounds, and three months is the fair window to prove it with your real numbers. After that you stay because it works. The exact terms are stated plainly on your Growth Call before you sign anything.
Ads are live within 10 to 14 days, human reviewed before they spend. First booked calls typically land in the first two weeks. Compounding results build from there as the nurture and sales legs come up to speed.
AI handles lead nurture on Launch and Ascend. Apex adds live concierge support. We confirm the workflow and handoff for your gym during onboarding.
Both halves, done right. AI answers every lead in seconds, audits every ad account weekly, and writes your organic content. Humans approve every ad before a dollar is spent, book every appointment, and coach you owner to owner. Most agencies are slow humans or pure bots. We built the version where each half does what it is actually good at.
Book a free Growth Call and we will look at your real numbers with you. No pitch, no pressure. If the answer is that you do not need us, we will tell you that too.
Before you go
Six months? A year? Two? The free 2 minute quiz reads your funnel the way we would and shows you the one thing to fix first to get unstuck.