Will a bot be texting my leads?
Yes. Launch and Ascend use AI for lead response and follow up. Apex adds a live US concierge for calls, texts and booking support. Confirm human coverage and handoffs before choosing your plan.
Done For You Lead Nurture
Keep coaching.
Keep the conversation going.
AI lead response under five minutes, with two way SMS and email follow up. Launch and Ascend include AI nurture. Apex adds a live US concierge.
500 plus gym owners served · AI speed. Human judgment.
The problem
Leads land while you are coaching class.
A new inquiry can arrive during class, after work or before your first session. When you are coaching, keeping up with the inbox competes with the people already in front of you.
Follow up gives an interested person a next step. Answer their questions, keep the conversation moving and help them find a time to visit.
What it does
Choose the support your inbox needs.
Launch and Ascend include AI lead response under five minutes, two way SMS and email, and follow up toward a scheduled session. The AI runs around the clock.
Apex adds a live US concierge who calls, texts, handles objections and confirms bookings. This is the tier for owners who want a person involved in lead follow up.
Confirm concierge coverage hours, handoff expectations and your team’s responsibilities on your Growth Call. Around the clock AI does not mean around the clock human coverage.
How it works
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AI starts the conversation
AI response and follow up give your new inquiries a next step while you coach.
- AI lead response under five minutes
- Two way conversation, not a blast sequence
- SMS and email follow up
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Apex adds a live concierge
On Apex, a live US concierge calls and texts leads, handles objections and helps arrange appointments.
- Live concierge is included with Apex
- Booking and confirmation support
- On GHL already? We plug straight in. Not yet? Setup is included
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Your team takes the next step
See the conversation and scheduled appointment in your system. Your team welcomes the visitor and handles the membership conversation.
- Automatic confirmations and reminders
- Rebooking when life happens
- Every conversation logged where you can see it
Illustrative Apex conversation
See an example Apex conversation.
Example · AI response
Hey Sarah! Saw you want to get started at the gym. What does your week look like?
Honestly slammed. Maybe Thursday after work?
Thursday works. 5:30 with Coach Sam? First visit is just a chat and a look around.
Ok yeah, that works.
Apex concierge follows up
Booked you for Thursday 5:30 with Sam and sent a calendar invite. We will text a reminder that morning. See you then!
→ On your calendar. Confirmed. Reminded.
AI response
Launch, Ascend and Apex include AI lead response under five minutes. This example illustrates the conversation, not an actual response-time record.
Apex concierge
Apex adds a person to handle calls, texts and booking support. Human coverage hours are confirmed with your plan.
Booked
Confirmations and reminders support the next visit. Attendance and membership decisions remain with the prospect.
The receipts
Know what your tier includes.
AI follow up is included in Launch and Ascend. Apex adds a live US concierge for calls, texts and booking support.
- Launch AI nurture SMS, email and booking follow up.
- Ascend AI nurture + coaching Monthly strategy call, training and mentor.
- Apex Live US concierge Calls, texts and booking support.
Compare your inquiries, conversations, bookings and attended visits over the same period to see where follow up needs attention.
Who it is for
Built for gen pop boutique gyms.
We speak to
- Busy professionals with no time
- Beginners who feel intimidated walking in
- Weight loss and lifestyle members
- Postpartum and back to fitness
- The 40 and up reclaim crowd
- Moms and dads fitting it in
Not built for
- Competitive CrossFit athletes
- HYROX and race competitors
- Strength sport and powerlifting
- Anything framed as training for competitors
Fair questions
I do not want to switch my CRM.
LASSO runs on GoHighLevel. Already on GHL or a platform built on GHL? We plug straight in. Not yet? We set you up on our GHL based system during onboarding, included and done for you. No six week hostage situation, and your calendar stays your calendar.
My leads are bad.
Review lead quality alongside response time, conversations and bookings. The quiz helps you identify which part of the funnel needs a closer look.
The rest of the machine
This engine never runs alone.
Every LASSO engine feeds the next one, which is the whole point. AI moves the lead between them in seconds, and a human signs off at every gate. Here is where this one hands off.
Sales Training Prepare your team for the membership conversation after an appointment is booked. Paid Ads Connect your ad campaigns with the follow up that happens after an inquiry. Organic Posting with AI (Echo) Give prospective members a current picture of your gym through your social feed. The Full Platform Six engines under one roof, one invoice, one login. See how it all connects.