Privacy Policy

Who we are

LASSO Framework LLC is a gym marketing and sales company based in Gainesville, Florida. This policy explains what information we collect through lassoframework.com, why we collect it, and the choices you have.

What we collect

When you fill out a form, book a call, take the Growth Quiz, or join a waitlist, we collect what you give us: typically your name, email address, phone number, gym name, and the business numbers you choose to share.

We also collect standard technical information automatically, such as your IP address, browser type, pages visited, and how you arrived at the site.

How we use it

We use your information to respond to your requests, schedule and run your Growth Call, deliver content you asked for, improve the site, and send you relevant communication about LASSO services. We do not sell your personal information.

Text message consent

If you give us your phone number and agree to receive text messages, we may text you to respond to your inquiry, confirm and remind you about appointments, and share relevant offers. Message frequency varies. Message and data rates may apply.

You can stop at any time by replying STOP to any message. Reply HELP for help. Consent to receive texts is not a condition of purchasing anything. We do not share your text messaging consent or phone number with third parties for their own marketing.

Who we share it with

We share information with service providers that help us run the business, such as our CRM, scheduling, email, text messaging, hosting, and analytics providers. They may use your information only to provide services to us. We may also disclose information if the law requires it.

Cookies and analytics

The site uses cookies and similar technologies for basic functionality and to understand how visitors use the site, including advertising measurement tools such as the Meta pixel and Google Analytics. These measurement tools run by default when you visit. You can opt out at any time through your browser settings, by blocking third party cookies, or by emailing [email protected] and we will honor it. We also run our own first party site analytics, which uses no cookies, stores no personal information, and discards your IP address immediately after computing an anonymous daily visitor count that resets every 24 hours.

How long we keep it

We keep personal information for as long as we need it for the purposes above, then delete it or anonymize it. You can ask us to delete your information at any time.

Your choices

You can unsubscribe from emails using the link in any email, stop texts by replying STOP, and request access to, correction of, or deletion of your personal information by contacting us. We will respond to verified requests as required by applicable law.

Children

This site is for business owners and is not directed at anyone under 18. We do not knowingly collect information from children.

Changes to this policy

If we change this policy, we will post the new version here with a new date at the top.

Contact

LASSO Framework LLC, Gainesville, Florida. Questions about this policy or your information: email us at [email protected].