Privacy Policy

1. Information We Collect

When you interact with the LASSO Framework website, we may collect the following types of information:

Personal Information: When you fill out a form, download a resource, take our Growth Diagnostic Quiz, or book a consultation, we collect information such as your name, email address, phone number, and business name. This information is stored securely in our CRM system (GoHighLevel) and used solely for the purpose of communicating with you about our services.

Usage Data: We automatically collect certain information when you visit our website, including your IP address, browser type, pages visited, time spent on pages, and referring URLs. This data helps us improve our website experience and marketing efforts.

Cookies and Tracking: We use the Meta (Facebook) Pixel and website analytics tools to track conversions, optimize our advertising, and build audiences for future marketing. These tools may place cookies on your browser.

2. How We Use Your Information

We use the information we collect to deliver the resources you request (such as our 5 KPIs PDF guide), communicate with you about our gym marketing services, send you relevant content including podcast episodes and marketing insights, improve our website and user experience, and run targeted advertising campaigns through Meta (Facebook) and other platforms.

We will never sell your personal information to third parties. We may share your information with trusted service providers who help us operate our business (such as our CRM platform, email service provider, and advertising platforms), but only to the extent necessary to provide our services.

3. Email and SMS Communications

By providing your email address or phone number through our website forms, you consent to receiving marketing communications from LASSO Framework. These may include educational content about gym marketing, promotional offers for our services, podcast episode notifications, and follow-up communications related to your inquiry.

You can unsubscribe from our email communications at any time by clicking the "unsubscribe" link at the bottom of any email. To opt out of SMS messages, reply STOP to any text message you receive from us.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses SSL encryption to protect data transmitted between your browser and our servers. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

5. Third-Party Services

Our website integrates with the following third-party services: GoHighLevel (CRM and marketing automation), Meta (Facebook) Pixel (advertising and analytics), Apple Podcasts and Spotify (podcast distribution), and YouTube (video content). Each of these services has its own privacy policy governing how they handle your data.

6. Your Rights

You have the right to access the personal information we hold about you, request correction of inaccurate information, request deletion of your personal information, opt out of marketing communications, and request a copy of your data in a portable format. To exercise any of these rights, please contact us at [email protected].

7. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

8. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

LASSO Framework
Email: [email protected]
Website: lassoframework.com