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Pricing

One invoice.
The whole funnel.

Plans start at $699 a month. Every plan runs the same machine: AI speed on every lead, human judgment on every dollar. The difference between tiers is how much of the funnel we carry for you. You built a gym worth growing. This is the investment that grows it.

Book your free Growth Call for exact pricing. We will look at your numbers first and tell you which tier fits, or tell you that you do not need us yet.

One LASSO invoice replaces
  • Ads person
  • Website company
  • CRM setup
  • Social contractor
  • Sales coach
  • One LASSO invoice
Pick your tier

One team. One price. Pick your tier.

Save up to $500 a month for your first three months.

Match your tier to your monthly recurring revenue. Every tier runs on the LASSO platform. Higher tiers carry more of the funnel so you carry less, and every card below names its engines outright.

$22.5K

Drag to find your tier

Launch / Ads + AI Lead Nurture

Launch

Best fit: $10K to $20K a month

Owner operator, still on the floor. The system runs your leads and marketing while you coach.

Engines included

  • Paid Ads
  • Lead Nurture
  • The Portal
  • AI lead response in seconds, around the clock
  • Two way SMS and email follow up
  • Booking push until the call is on your calendar
  • Done for you Meta and Google ads
  • Weekly AI audit on every ad account, human approved changes
  • Lead and ops automation
  • Biweekly metric reporting
  • Runs on GHL, with full setup included if you are not on it yet
  • Performance dashboard
  • Onboarding support
Book Your Free Growth Call
Most popular Ascend / Core System + Coaching

Ascend

Best fit: $20K to $30K a month

Owner becoming CEO. Full visibility plus a growth engine to match.

Engines included

  • Paid Ads
  • Lead Nurture
  • The Portal
  • Sales Training

Everything in Launch, plus

  • A monthly 1:1 strategy call
  • Sales training course
  • Done for you Gym Ops course
  • Gym Growth Success Mentor
Book Your Free Growth Call
Apex / Core System + Live Concierge

Apex

Best fit: $30K+ a month

Operator ready to scale. The entire system handled. Your only job is growth.

Engines included

  • Paid Ads
  • Lead Nurture
  • The Portal
  • Sales Training
  • Live Concierge

Everything in Ascend, plus

  • A live US concierge that calls, texts, and books every lead
  • AI speed, human close
Book Your Free Growth Call

Build your stack a la carte.

Your website, your organic social, and your CRM are add ons you can bolt onto any tier. Clients get them at member pricing, well under what each costs on its own.

  • Website built to book $99 a month for clients
  • Organic Posting with AI (Echo) Free 2 week trial · $99.99 a month for clients in the portal · $299.99 self serve
  • CRM on GoHighLevel Client pricing on your Growth Call

Not a LASSO client yet? You can buy these on their own, self serve, and be onboarding in minutes. Echo standalone starts with a free 2 week trial: cancel anytime in the first 14 days and pay nothing, then $299.99 a month.

Gym Website, $199 a month Organic Posting with AI (Echo), free 2 week trial

Plans start at $699 a month. Exact pricing on your free Growth Call.

Fair questions

The three questions everyone asks.

What is the commitment?

LASSO starts with a three month commitment. Growth compounds, and three months is the fair window to prove it with your real numbers. After that you stay because it works. The exact terms are stated plainly on your Growth Call before you sign anything.

How fast will I see results?

Ads are live within 10 to 14 days, human reviewed before a dollar is spent. First booked calls typically land in the first two weeks. We would rather be conservative here and beat the number than promise a miracle month.

I already tried an agency and it did not work.

Most agencies scale spend on top of a broken close rate, so the ads take the blame for a sales problem. We diagnose the four legs of your funnel first, in order, and we will tell you when more budget is the wrong answer.

Straight answers

Answered here, not on a call.

What does it cost?

Plans start at $699 a month. Your exact rate depends on the tier and how much of the funnel we carry for you, and we state it plainly on your free Growth Call before you sign anything. No hidden line items and no surprises on the invoice.

Is this a contract?

Three months to prove it, then you stay because it works. The exact terms are stated plainly on your Growth Call before you sign anything.

Does the ad budget come out of this price?

No. Your ad spend is separate and it goes straight to Meta and Google, not to us. We size the budget to your market and your goals, and we will never tell you to spend more when the real revenue leak is upstream in your funnel.

Do I own the ad account, the pixel, and the creative?

Yes. All of it. Your ad account, your pixel, your creative, your data. If we ever part ways, everything we built stays with you. Most agencies will not say that sentence out loud.

What happens in month one before ads are live?

We audit your numbers leg by leg, build the offer your market will answer, and wire your pipeline on GoHighLevel so every lead lands in one place. Already on GHL? We plug straight in. Not yet? We set you up as part of onboarding, included. Ads are live within 10 to 14 days, human reviewed before a dollar is spent.

Can I change tiers later?

Yes. Plans flex as your gym grows. Most owners start where their MRR fits today and move up as the calendar fills.

Stop guessing what is holding your revenue back.

Book a free Growth Call and we will look at your real numbers with you. No pitch, no pressure. If the answer is that you do not need us, we will tell you that too.

Book Your Free Growth Call Take the 2 Minute Growth Quiz