The Full Gym | Chapter 11

See exactly where bookings turn into members, or leak away.

Four numbers off your dashboard. It finds the stage that is quietly costing you revenue, tells you what it costs in dollars, and what you gain from the same leads if you fix it.

Last 30 days

Straight off your dashboard. Four numbers, in order — each one a subset of the one above it.

What a member is worth

Turn on JavaScript and the leak finder runs live as you type.

What is inside

  • 01

    Every stage scored against the healthy number from the book

  • 02

    The leak in dollars per month, not just a percentage

  • 03

    What one fix is worth from the exact same lead volume, no extra spend

From The Full Gym by SHERMAN MERRICKS & BLAKE RUFF

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