The Full Gym | Chapter 7
Work out your ad budget from your goal, not your gut.
Start with the members you want. It works backward through your funnel to the leads you need and the spend that buys them. Paid ads aren't magic, but they are math.
Starts with editable example inputs. Enter your own numbers below before using this result.
Monthly ad budget
—
- —leads
- —book a consult
- —actually show
- —become members
- Cost per member
- —
- Member lifetime value
- —
- Return per member
- —
- Pays back in
- —
- Revenue added / month
- —
- Daily budget
- —
Where it goes — the 30/40/30 split
- Awareness —
- Traffic —
- Conversions —
Math and benchmarks from The Full Gym, Chapter 7. Judge results on 14 day windows, never 7.
Download the answers and results currently on this page. The file is created on your device.
What is inside
- 01
Member goal in, monthly ad budget out
- 02
The Testing Rule and the 30/40/30 split applied to your own numbers
- 03
A straight answer on whether your funnel can even carry more spend yet
Details received
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