The Full Gym | Chapter 8

Count the growth your ads never get credit for.

Score 8 channels, 3 questions each, right here — 24 questions, /48 total, banded thresholds straight from the book. Find the 3 channels quietly costing you conversions.

Stop scoring your channels on gut feel. Each one gets a 3-question rubric. Answer honestly, add up the points — the lowest scores are leaking trust at every step of the funnel.

How to score: Each question is worth 0, 1, or 2 points. Max score per channel is 6. Anything 4+ is healthy. 2-3 needs attention. 0-1 is actively hurting your funnel.

Google Business Profile — / 6

How many reviews in the last 90 days?

Average star rating?

Owner reply rate to reviews?

Instagram (organic) — / 6

Posts per week in last 30 days?

Member features per month (real people, not generic)?

DM response time?

Website — / 6

Mobile load speed (Google PageSpeed)?

Real member photos above the fold?

One clear CTA above the fold?

Member word-of-mouth — / 6

% of new members from referral?

Active referral incentive program?

Member NPS score (or guess if no system)?

Email + SMS — / 6

Member newsletter cadence?

Active 14-day follow-up sequence?

SMS open rate (or estimated reply rate)?

Physical signage / storefront — / 6

Front signage clearly says what you do (not just gym name)?

Visible from main road or foot traffic?

Lit at night?

Local partnerships / community — / 6

Active partnerships with local businesses?

Community event hosted in last 90 days?

Local press, podcast, or blog mention in last 12 months?

Podcast / YouTube / long content — / 6

Owned long-form content channel (podcast, YouTube, blog)?

Publishing cadence in last 90 days?

Repurposed clips on social?

Halo Effect Audit, The Full Gym, Chapter 8.

What is inside

  • 01

    All 8 channels scored: Google, Instagram, website, word-of-mouth, email/SMS, signage, local, content

  • 02

    Every question worth 0, 1 or 2 points against the book's own thresholds

  • 03

    The exact move: fix one question on your 3 lowest channels, not all 8

From The Full Gym by SHERMAN MERRICKS & BLAKE RUFF

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