Never wonder where a sales conversation should go next.

1. Every stage · The Welcome (0-60 sec) SET THE TONE · BUILD TRUST FAST · SB7: CHARACTER 01

   Greet by name. Offer water. Drop the clipboard. Ask: "What made today the day you walked in?" Listen for the answer. Don't pitch.

   Make this template yours

   Template 01: your ready-to-use copyGreet by name. Offer water. Drop the clipboard. Ask: "What made today the day you walked in?" Listen for the answer. Don't pitch.

   Replace placeholders and verify every price, offer and factual claim before publishing. Edits stay on this page until you leave; copy or download your work to keep it.

2. Every stage · Discovery (3-5 min) THE 3-LAYER PROBLEM DIAGNOSTIC · SB7: PROBLEM 02

   Ask about the external problem (what they want), the internal problem (how it makes them feel), and the philosophical problem (why it matters in their life). Use their words. Repeat back.

   Make this template yours

   Template 02: your ready-to-use copyAsk about the external problem (what they want), the internal problem (how it makes them feel), and the philosophical problem (why it matters in their life). Use their words. Repeat back.

   Replace placeholders and verify every price, offer and factual claim before publishing. Edits stay on this page until you leave; copy or download your work to keep it.

3. Every stage · The Tour (5-7 min) SHOW DON'T TELL · SB7: GUIDE 03

   Walk them through the space. Reference their "why" at every stop. Introduce them to 2 members by name. Point out the part of the gym that fits their specific goal.

   Make this template yours

   Template 03: your ready-to-use copyWalk them through the space. Reference their "why" at every stop. Introduce them to 2 members by name. Point out the part of the gym that fits their specific goal.

   Replace placeholders and verify every price, offer and factual claim before publishing. Edits stay on this page until you leave; copy or download your work to keep it.

4. Every stage · The Trial (5 min) EXPERIENCE BEFORE PITCH · SB7: PLAN 04

   Let them feel a class, try a machine, or sit in on a session. Don't talk pricing yet. The trial sells the membership. The pitch just signs the paperwork.

   Make this template yours

   Template 04: your ready-to-use copyLet them feel a class, try a machine, or sit in on a session. Don't talk pricing yet. The trial sells the membership. The pitch just signs the paperwork.

   Replace placeholders and verify every price, offer and factual claim before publishing. Edits stay on this page until you leave; copy or download your work to keep it.

5. Every stage · The Close (2-3 min) RESTATE, OFFER TWO, ASK · SB7: CTA + SUCCESS 05

   Restate their "why" in their words. Offer two membership options (not five). Ask directly: "Which one feels right?" Then shut up.

   Make this template yours

   Template 05: your ready-to-use copyRestate their "why" in their words. Offer two membership options (not five). Ask directly: "Which one feels right?" Then shut up.

   Replace placeholders and verify every price, offer and factual claim before publishing. Edits stay on this page until you leave; copy or download your work to keep it.

6. Every stage · Objection Handling IF “I'LL THINK ABOUT IT” · SB7: FAILURE → PLAN 06

   Don't argue. Ask: "What specifically are you thinking about?" Address the real concern. Offer a specific next step: "Let's get you on the calendar for Wednesday to try a class."

   Make this template yours

   Template 06: your ready-to-use copyDon't argue. Ask: "What specifically are you thinking about?" Address the real concern. Offer a specific next step: "Let's get you on the calendar for Wednesday to try a class."

   Replace placeholders and verify every price, offer and factual claim before publishing. Edits stay on this page until you leave; copy or download your work to keep it.

7. Every stage · Capture & Confirm EVEN ON A “NO” 07

   Get phone + email + agreed follow-up time before they leave. Send the first follow-up text within 5 minutes of them walking out the door.

   Make this template yours

   Template 07: your ready-to-use copyGet phone + email + agreed follow-up time before they leave. Send the first follow-up text within 5 minutes of them walking out the door.

   Replace placeholders and verify every price, offer and factual claim before publishing. Edits stay on this page until you leave; copy or download your work to keep it.

8. Every stage · The 14-Day Follow-Up SEE: 14-DAY FOLLOW-UP SEQUENCE 08

   Day 1, 3, 7, 14. Mix of SMS and email. Specific, helpful, not desperate. 30-40% of "no" leads close within 14 days if the follow-up is real.

   Make this template yours

   Template 08: your ready-to-use copyDay 1, 3, 7, 14. Mix of SMS and email. Specific, helpful, not desperate. 30-40% of "no" leads close within 14 days if the follow-up is real.

   Replace placeholders and verify every price, offer and factual claim before publishing. Edits stay on this page until you leave; copy or download your work to keep it.

Full Sales Conversation Map, The Full Gym, Chapter 15.