How CrossFit PMI Doubled Membership with Targeted Marketing with Michael Fitzpatrick.

What this episode covers

In this episode, Michael Fitzpatrick, owner of CrossFit PMI in Limerick, Ireland, shares his insights and experiences on reshaping gym marketing for true impact.

Michael discusses his journey from ineffective strategies, like the six-week challenge that led to high turnover, to finding sustainable growth through strategic marketing.

He highlights the significance of professional marketing, quality lead generation, and sales training, underscoring how these elements have helped him achieve steady growth.

His journey offers valuable lessons for gym owners on why focusing on effective marketing and sales tactics can drive meaningful, lasting growth—emphasizing the importance of seeing gyms as fitness spaces and active brands in the community.

• Intro
• Michael’s Initial Marketing Experiences
• Transition to Working with Lasso
• Initial Results and Growth with Lasso
• Challenges and Learnings from Marketing
• Future Plans and Final Thoughts

From the show notes published with this episode. Numbers and outcomes above are the episode's own claims, not independent verification.