The Podcast / EP 83
Non-Branded Ads vs. Branded Ads: What Works Best for Boutique Gyms | Episode 83
What’s more effective: showing off the gym brand or using ads that don’t even look like they belong to the gym?
What this episode covers
With $80,000–$100,000 in monthly ad spend behind his experience, Tommy explains why non-branded ads consistently deliver better results, how to address member concerns, and when it makes sense to introduce branded assets into retargeting campaigns
The answer might surprise you.
Episode Highlights
Why non-branded ads are the best option for boutique gyms working with limited resources.
How to explain the strategy behind non-branded ads to gym members who may be concerned.
When branded assets like gym shots or coach cameos should be layered in through retargeting.
Why $50,000 in recurring revenue is the turning point for testing branded retargeting campaigns.
The importance of relying on proven, data-driven strategies to create consistent growth.
Call to Action
Thanks for tuning in to this episode hosted by Tommy Allen.
Stay connected —more conversations are on the way to simplify marketing and help your gym grow
- Intro
- Branded vs. Non-Branded Assets in Marketing
- Challenges with Non-Branded Assets
- Retargeting and Branded Assets
From the show notes published with this episode. Numbers and outcomes above are the episode's own claims, not independent verification.
Gym Marketing Made Simple, hosted by Sherman Merricks. Find the show on Spotify, Apple Podcasts and YouTube. This page streams the episode audio directly above.