The Podcast / EP 45
How CrossFit Newtown Boosted Leads and Memberships with Smart Marketing.
Matt opens up about the pivotal decisions that helped his gym grow, from adapting to the challenges of COVID-19 to transitioning into a personal training-first business model.
What this episode covers
What does it take to evolve and thrive in the ever-changing fitness industry?
Matt also sheds light on the role of digital marketing and sales training in sustaining growth while emphasizing accountability as a cornerstone of success.
He encourages gym owners to overcome hesitation and seek professional marketing support, offering actionable advice for those looking to scale their gyms effectively.
What can gym owners learn?
Gain insights into proven strategies for lead generation, refined sales processes, and the long-term value of professional partnerships.
- Intro
- Matt Giordano's Background and Career Journey
- Meeting the Business Partner and Starting CrossFit Newtown
- Adapting During COVID-19 and Post-Pandemic Growth
- Implementing Lasso's Marketing and Sales Strategies
- Challenges and Successes in the First Two Months
- The Importance of Sales and Communication Skills
- The Role of Community and Support in Success
- Advice for Gym Owners Considering Lasso
From the show notes published with this episode. Numbers and outcomes above are the episode's own claims, not independent verification.
Gym Marketing Made Simple, hosted by Sherman Merricks. Find the show on Spotify, Apple Podcasts and YouTube. This page streams the episode audio directly above.