The Podcast / EP 3
Fern and Lasso | Episode 03
Join your hosts, Blake Ruff and Sherman Merritt, as they dig into proven strategies to elevate your gym's lead flow and boost revenue. With 14 years of affiliate ownership, a decade on the seminar staff, and three years in affiliate coaching, Jason is a powerhouse of CrossFit wisdom.
What this episode covers
In today's episode, we're thrilled to have a special guest, a true CrossFit aficionado and co-owner of Best Hour of Your Day - Jason Fernandez.
His passion and expertise have touched the lives of more than 500 affiliates.
Join us as Jason shares insights into the dynamic world of CrossFit, his journey, and the strategies that have made him a driving force in the fitness community.
- Financial literacy and marketing strategies for boutique fitness gyms
- CrossFit coaching and affiliate ownership.
- Blending old and new approaches in the fitness industry.
- Raising prices in a CrossFit gym without alienating clients.
- Expanding a gym business with practical considerations.
- Expanding a gym business with potential risks and requirements.
- Coaching, financial literacy, and marketing for gym owners
- Optimizing gym marketing for lead generation and business growth
- Affiliate marketing growth strategies and challenges.
- Sales strategies and experimentation.
- Marketing strategies for CrossFit gyms.
From the show notes published with this episode. Numbers and outcomes above are the episode's own claims, not independent verification.
Gym Marketing Made Simple, hosted by Sherman Merricks. Find the show on Spotify, Apple Podcasts and YouTube. This page streams the episode audio directly above.