The Right Way to Use Facebook Lead Forms and Landing Pages | Episode 121.

What this episode covers

More leads do not always mean better leads.

The way prospects submit information can change the quality of every inquiry.

Episode Highlights

In this episode, Blake Ruff breaks down the new Facebook Ads Manager option that allows campaigns to run with both website traffic and instant lead forms.

Lead forms keep users on Facebook and can improve lead quality when SMS verification is enabled.

Landing pages can produce stronger leads but require a clear, optimized website and a properly installed Facebook pixel for tracking.

Using both options together allows advertisers to capture leads directly on Facebook while still sending qualified prospects to a website

Episode Outline

How Facebook lead forms work and why they keep data inside Facebook

The role of SMS verification in improving lead quality

When sending traffic to a website can produce stronger leads

Why is a properly installed Facebook pixel required for tracking conversions

How to verify the pixel using the Facebook Pixel Helper

Setting up higher-intent Facebook lead forms with required fields and privacy policy

Running campaigns that allow users to choose between website visits and instant forms

Why website optimization matters before sending paid traffic

Action Taken

Turn on SMS verification for Facebook lead forms to confirm submitted phone numbers and improve lead quality

Install the Meta/Facebook pixel on the website and verify it using the Meta Pixel Helper

Ensure the lead conversion pixel fires when a form is submitted

Create a Facebook lead form using higher-intent settings and required fields (name, email, phone)

Include a privacy policy and clear CTA such as scheduling a free trial

Connect the Facebook lead form to the CRM so leads enter the nurturing pipeline

• Intro & Podcast Overview
• New Facebook Ads Feature: Website + Instant Forms
• Lead Forms Pros, Cons & SMS Verification
• Sending Traffic to Website vs Lead Forms
• Pixel Setup & Meta Pixel Helper
• Building a High-Intent Lead Form
• Using Website + Instant Forms Together
• Optimizing Website & Final Recommendations
• Closing & Call to Action

From the show notes published with this episode. Numbers and outcomes above are the episode's own claims, not independent verification.