Breaking Barriers: Women Gym Owners in a Male-Dominated Industry

What this episode covers

Fueled by her own experience, she took the initiative to start a mommy fit class, which eventually evolved into a thriving business despite the challenges posed by the COVID-19 pandemic.

Mikilah's story begins with a personal need she identified during her pregnancy – a lack of support and tailored fitness programs for expecting mothers.

As the founder of a women's gym, Mikilah recounts her journey of expansion from a modest 1700 square feet to an impressive 3500 square feet.

Along the way, she diversified her services beyond prenatal and postpartum training to include specialized programs for perimenopause and menopause.

However, Mikilah's ambitions extend beyond the confines of her current client base.

Her drive to empower women and broaden her business's reach is palpable, yet she acknowledges the need to increase awareness of her services.

• Fitness and pregnancy with a new gym owner.
• Starting a women's gym and expanding reach.
• Paid marketing strategies for a fitness business.
• Marketing strategies and client success stories.
• Marketing strategies for gym owners.
• Growing a gym through free intro classes and hiring challenges.
• Growing a women's gym through franchising and marketing

From the show notes published with this episode. Numbers and outcomes above are the episode's own claims, not independent verification.