FREE FOR GYM OWNERS
#1 AMAZON BESTSELLER IN MARKETING
Without gimmicks, wasted spend, or hope. We will ship a copy of The Full Gym to your gym, free. Verify you own a gym and it is yours.
By Sherman Merricks and Blake Ruff, co-founders of LASSO.
Sound familiar?
You post. You run the promotion. You talk about what makes your gym different. Deep down you know the problem is not your coaching or your service. You just cannot figure out why the message is not landing.
You tried the advice. The more strategies you test, the more inconsistent the results become.
Ads that bring in leads who never convert.
Prospects who seem interested and never sign up.
Content that gets engagement and brings in nobody.
A different tactic every month and results that get less predictable, not more.
The real problem
Most gym owners are not struggling because they need to work harder. They are missing the system that turns effort into predictable growth.
Leads come in, then go quiet.
Ads get blamed. Sales gets blamed. Nothing changes.
You know your gym is good. The numbers do not show it yet.
Written by two gym owners
We both owned microgyms. We consulted for gym owners for years. Today we run LASSO and manage paid ads and sales systems for hundreds of boutique gyms. The Full Gym is everything we learned, written down.
Sales systems. Former gym owner.
Built the LASSO sales methodology and the consultation frameworks gyms across the country use to close 70%+ of consults and post industry leading show rates on cold traffic. Repeatable, no pressure sales that build trust.
Marketing and messaging. Former gym owner.
StoryBrand Certified Guide and cohost of Gym Marketing Made Simple, 135+ episodes deep. Owned and sold gyms, then moved into paid ads and messaging. Has managed more than $2 million in Facebook ad spend for gyms and helped drive more than $30 million in tracked client revenue.
1,000+
gym owners worked with
70%+
close rates with the LASSO sales method
$30M+
tracked client revenue
$2M+
in Facebook ad spend managed for gyms
135+
podcast episodes of Gym Marketing Made Simple
What's inside
This is not a book about marketing tricks or sales tactics. It is about running a gym that grows with intention, consistency, and a system you can rely on.
Ads do more than the ad report shows. Learn to read the lift in walk ins, referrals, and organic leads so you stop killing campaigns that are quietly working.
Spend is a control you press and ease off as the numbers move, not a ceiling you set once a year and hope for the best.
Who you are talking to decides what lands. Build the avatar, then write every ad, page, and consult for that one person.
Price from the value you deliver, say it without flinching, and stop discounting your way into a full gym that cannot pay its bills.
Listen first, recommend one clear path, and ask for the decision. A repeatable consult that closes without pressure.
Leads, booking rate, show rate, close rate, and cost per lead. Ten minutes every Monday tells you which part of the funnel needs your attention this week.
The plan
Tell us where to send it.
Your name, your gym's name, mobile, email, and your gym's website.
Verify your phone and your gym.
We confirm your gym website first, then text a six digit code.
Read it. Run the system. Fill the gym.
Your copy ships in 7 to 10 business days in the US, a little longer overseas.
Questions
Owners of brick and mortar gyms and studios anywhere in the world: CrossFit boxes, strength gyms, group fitness, boutique studios, personal training, martial arts, pilates, yoga. We ship worldwide through Amazon, the book and the shipping are on us, one copy per gym. Your gym website is how we confirm it. Online only coaching, supplement stores, and agencies do not qualify.
Yes. We fulfill through Amazon, so your copy can ship to almost any country. Your gym or your home, your call.
It proves the mobile number is real and yours, and it keeps bots from claiming books meant for gym owners. That code is the only text you get from us unless you ask for more, and replying STOP ends everything.
We look at your gym website first, before anything else happens. Real gym or studio, a name that matches what you entered, and a domain that is not brand new. That takes a few seconds. If it checks out, your code is on its way. If we cannot confirm it, a real human reviews it within one business day and emails you a link to finish.
Nothing is lost. A real human takes a look and emails you within one business day. Owners with several locations can ask for extra copies during that review.
They go to LASSO only, to ship the book and send what you agreed to. Nothing is sold or shared. The full policy lives at lassoframework.com/privacy.
Claim your copy
Gym owners only. Free, shipped anywhere in the world.