How CrossFit PMI Doubled Membership with Targeted Marketing with Michael Fitzpatrick.

Is your gym's marketing strategy driving growth or spinning its wheels?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, Michael Fitzpatrick, owner of CrossFit PMI in Limerick, Ireland, shares his insights and experiences on reshaping gym marketing for true impact. 

Michael discusses his journey from ineffective strategies, like the six-week challenge that led to high turnover, to finding sustainable growth through strategic marketing. He describes how post-COVID challenges pushed him to rethink his approach, eventually leading him to partner with Lasso. With this new approach, he boosted his membership from 100 to 150 members in three months and now maintains a thriving base of around 175 members.

He highlights the significance of professional marketing, quality lead generation, and sales training, underscoring how these elements have helped him achieve steady growth. His journey offers valuable lessons for gym owners on why focusing on effective marketing and sales tactics can drive meaningful, lasting growth—emphasizing the importance of seeing gyms as fitness spaces and active brands in the community.

00:00 Intro

33:21 Michael’s Initial Marketing Experiences33:36 Transition to Working with Lasso

33:51 Initial Results and Growth with Lasso

34:05 Challenges and Learnings from Marketing

34:21 Future Plans and Final Thoughts

Join us as we explore what gym owners can learn from Michael’s story about transforming challenges into opportunities for sustainable success.

Connect with Michael Fitzpatrick:

https://www.facebook.com/micheal.macgiollaphadraig.9/about

https://www.facebook.com/CrossfitPMI