LASSO Growth Summit 2026 · Nashville · Nov 7-8Growth Summit · Nov 7-8 / 32 Early Bird seats left at $299. Then $449.
41 articles
Key insights from Episode 43 of the Gym Marketing Made Simple podcast on How CrossFit PMI Doubled Membership with Targeted Marketing with Michael Fitzpatrick..
Key insights from Episode 42 of the Gym Marketing Made Simple podcast on Why Focusing on Value Over Price Attracts the Right Clients..
Key insights from Episode 41 of the Gym Marketing Made Simple podcast on How to Create Clear Gym Offers That Drive Long-Term Client Engagement..
Key insights from Episode 40 of the Gym Marketing Made Simple podcast on How AI and Tech Are Transforming Gym Growth with Dan Uyemura from Push Press..
Key insights from Episode 39 of the Gym Marketing Made Simple podcast on Gym Marketing Evaluation: A Simple Test to Improve Your Strategy..
Key insights from Episode 38 of the Gym Marketing Made Simple podcast on How to Balance Ad Costs and Conversions for Boutique Gyms with Tommy Allen..
Key insights from Episode 37 of the Gym Marketing Made Simple podcast on How Paid Ads Can Boost Your Gym's Long-Term Growth with Tommy Allen..
Key insights from Episode 36 of the Gym Marketing Made Simple podcast on Mastering Objection Handling and Using Testimonials to Boost Gym Sales..
Key insights from Episode 35 of the Gym Marketing Made Simple podcast on How Simplifying Your Sales Strategy Can Boost Your Boutique Gym's Success..
Key insights from Episode 34 of the Gym Marketing Made Simple podcast on Why Persistent Lead Follow-Up is Key to Growing Your Gym?.
Key insights from Episode 33 of the Gym Marketing Made Simple podcast on Cracking the Code of Sales Psychology in Fitness..
Key insights from Episode 32 of the Gym Marketing Made Simple podcast on The Power of Personal Touch in Gym Management with Mark Fisher..
Key insights from Episode 31 of the Gym Marketing Made Simple podcast on From Struggling to Thriving: Proven Strategies for Gym Success with Josh Martin..
Key insights from Episode 30 of the Gym Marketing Made Simple podcast on Building Emotional Connections and Active Listening in Sales..
Key insights from Episode 29 of the Gym Marketing Made Simple podcast on Maximize Your Gym's Potential with Effective Marketing and Sales Strategies..
Key insights from Episode 28 of the Gym Marketing Made Simple podcast on Why Paid Marketing is Crucial for Boutique Fitness Gyms..
Group classes cap your earning potential. Semi-private training unlocks premium pricing, better results, and higher retention — without the overhead of 1-on-1.
Key insights from Episode 27 of the Gym Marketing Made Simple podcast on How Strategic Hiring Drives Success in Boutique Fitness Gyms with Brian Alexander..
Key insights from Episode 26 of the Gym Marketing Made Simple podcast on How Micro Gyms Stand Out with Unique Coaching Experiences with Robert Schwartz..
Key insights from Episode 25 of the Gym Marketing Made Simple podcast on Boost Your Gym's Revenue: Proven Marketing Strategies with David Rubin..
Running Facebook ads before your systems are ready is like pouring gas on a dumpster fire. Here are the 5 things that need to be in place before you spend a dollar on ads.
Key insights from Episode 24 of the Gym Marketing Made Simple podcast on Mastering the Marketing-Operations Balance in the Fitness Industry ft. Isaac Almeida..
Key insights from Episode 23 of the Gym Marketing Made Simple podcast on The Key to Growing a Fitness Gym: Marketing and Client Relationships with Thomas Conway..
Key insights from Episode 22 of the Gym Marketing Made Simple podcast on Boost Your Gym Business: Mastering Sales Strategies for Fitness Success..
Your programming is not why members stay. Your customer service is. The gyms with the best retention don't have the best workouts — they have the best experience.
Key insights from Episode 21 of the Gym Marketing Made Simple podcast on Fitness Evolution: The Oak Strength Journey and Marketing Mastery with Adam Lane..
Key insights from Episode 20 of the Gym Marketing Made Simple podcast on Ultimate Gym Marketing Secrets: How to Consistently Generate Leads with Facebook Ads for Your CrossF.
Key insights from Episode 19 of the Gym Marketing Made Simple podcast on Navigating the Waters of Gym Business Advertising: Beyond Immediate Revenue..
Key insights from Episode 18 of the Gym Marketing Made Simple podcast on Breaking Barriers: Women Gym Owners in a Male-Dominated Industry.
Stop writing ads about your gym. Start writing ads about your prospect's problem. The problem-solution framework turns cold traffic into booked consultations.
Not all mentorship advice is created equal. Some of it is actively preventing your gym from growing. Here's how to evaluate whether your mentor is helping or hurting.
80% of visitors never scroll past the first screen. If your hero section doesn't convert, nothing else on your website matters. Here's the formula that works.
Key insights from Episode 11 of the Gym Marketing Made Simple podcast on The Power of Podcasting for Gym Owners with Scott Rammage..
Key insights from Episode 8 of the Gym Marketing Made Simple podcast on Scott Rammage, owner of Media Machine, HireVP, and Brotherhood of Fatherhood..
That lead who ghosted you isn't a bad lead — they're just not ready yet. Understanding the difference between quality and readiness changes how you follow up.
Hiring too early kills cash flow. Hiring too late burns you out. Here are the exact revenue benchmarks and member counts that tell you when it's time.
Sales is not about pressure — it's about coaching. The Ask-Listen-Guide framework helps gym owners close at 70%+ without ever feeling salesy.
A 5% monthly churn rate means you lose your entire membership base in 20 months. Here's how to diagnose your churn, benchmark it, and fix the leaks.
Free trials attract tire-kickers, devalue your service, and tank your close rate. The consultation model converts at 2-3x the rate — here's how to make the switch.
The $25/day myth, the 3x return rule, and why most gym owners are either spending too little or measuring the wrong things. Real ad budget benchmarks from 500+ gyms.
Your ad creative does 80% of the heavy lifting. Most gym owners obsess over copy and ignore the image. Here's the visual hierarchy that stops the scroll and drives clicks.