Retention 7 min
The Gym Onboarding System That Cuts First-Year Churn by 40%
The first 90 days determine whether a new member stays for years or quits in months.
LASSO Framework TeamREAD
4 articles
The first 90 days determine whether a new member stays for years or quits in months.
Acquiring a new member costs 5-7x more than keeping an existing one. Here's the retention system that keeps your members engaged.
Your programming is not why members stay. Your customer service is. Here's how to build the experience that keeps churn under 4%.
A 5% monthly churn rate means you lose your entire membership base in 20 months. Here's how to diagnose and fix your retention problem.