LASSO Growth Summit 2026 · Nashville · Nov 7-8Growth Summit · Nov 7-8 / 32 Early Bird seats left at $299. Then $449.
7 articles
Stop guessing and start measuring. These five key performance indicators tell you exactly where your gym business is healthy and where it's bleeding money.
The StoryBrand framework positions your prospect as the hero and your gym as the guide — and it converts at 2-3x the rate of traditional gym marketing.
Group classes cap your earning potential. Semi-private training unlocks premium pricing, better results, and higher retention — without the overhead of 1-on-1.
Your programming is not why members stay. Your customer service is. The gyms with the best retention don't have the best workouts — they have the best experience.
Not all mentorship advice is created equal. Some of it is actively preventing your gym from growing. Here's how to evaluate whether your mentor is helping or hurting.
Hiring too early kills cash flow. Hiring too late burns you out. Here are the exact revenue benchmarks and member counts that tell you when it's time.
A 5% monthly churn rate means you lose your entire membership base in 20 months. Here's how to diagnose your churn, benchmark it, and fix the leaks.