Facebook Ads 7 min
Problem-Solution Copywriting for Gym Ads That Actually Convert
Stop writing ads about your gym. Start writing ads about your client's problem. Here's the copywriting framework that lowers CPL.
Blake RuffREAD
3 articles
Stop writing ads about your gym. Start writing ads about your client's problem. Here's the copywriting framework that lowers CPL.
80% of visitors never scroll past the first screen. If your hero section doesn't convert, nothing else on your site matters.
Your ad creative is doing 80% of the heavy lifting. Here's why most gym owners get it backwards — and how to fix it fast.