Facebook Ads 5 min
Embracing Feedback and Choosing What Matters with Nick Reyes
Nick Reyes, CRO of PushPress, shares how gym owners can use feedback loops, data-driven decisions, and intentional focus to break through growth plateaus.
Blake RuffLASSO Growth Summit 2026 · Nashville · Nov 7-8Growth Summit · Nov 7-8 / 32 Early Bird seats left at $299. Then $449.
Facebook Ads
Proven strategies for running profitable Facebook and Meta ad campaigns for boutique fitness gyms.
6 articles
Blake RuffFacebook Ads 5 min
Navigating Gym Business Growth and Challenges with Jeff Binek
Jeff Binek shares hard-won lessons on scaling a gym business — from cash flow management to building a team that runs without you.
Blake RuffFacebook Ads 8 min
How to Get More Gym Members with Facebook Ads in 2026
The complete playbook for running profitable Facebook ad campaigns for boutique fitness gyms. Learn the exact budget, targeting, creative, and follow-up systems that generate 40+ leads per month at under $15 per lead.
L
LASSO Framework TeamFacebook Ads 7 min
Problem-Solution Copywriting for Gym Ads That Convert Cold Traffic
Stop writing ads about your gym. Start writing ads about your prospect's problem. The problem-solution framework turns cold traffic into booked consultations.
Blake RuffFacebook Ads 7 min
How Much Should a Gym Spend on Facebook Ads? (Real Benchmarks)
The $25/day myth, the 3x return rule, and why most gym owners are either spending too little or measuring the wrong things. Real ad budget benchmarks from 500+ gyms.
Blake RuffFacebook Ads 6 min
Why Visuals Beat Copy in Gym Facebook Ads (And How to Fix Yours)
Your ad creative does 80% of the heavy lifting. Most gym owners obsess over copy and ignore the image. Here's the visual hierarchy that stops the scroll and drives clicks.
Blake Ruff