Speed to Lead: Why the First 5 Minutes Make or Break Your Gym Sales
Data shows that contacting a lead within 5 minutes increases conversion by up to 80%.

Co-Founder & COO, LASSO Framework
Sherman Merricks is the co-founder and COO of LASSO Framework. A former gym owner himself, Sherman brings hands-on operational expertise to every client engagement. He co-hosts the Gym Marketing Made Simple podcast and specializes in sales systems, lead nurture optimization, and team development for boutique fitness businesses.
5 articles published
Data shows that contacting a lead within 5 minutes increases conversion by up to 80%.
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Responding to a new lead within 5 minutes can increase your conversion rate by up to 80%. Here's the system that makes it automatic.