Question 1

What is the LASSO Framework?

Accepted Answer

LASSO Framework is a done-for-you gym growth system that installs paid ads, sales systems, and mentorship into boutique fitness businesses. It was built by gym owners for gym owners and has helped over 400 gym businesses scale their revenue past $30K/month.

Question 2

How does LASSO help gym owners grow their revenue?

Accepted Answer

LASSO installs three core systems: (1) Done-for-you paid marketing that generates 40+ qualified leads per month, (2) Sales and conversion training that increases close rates to 70%+, and (3) Growth mentorship from operators who have already scaled past $100K/month. The average LASSO client adds 8+ new members per month.

Question 3

Who is the LASSO Framework designed for?

Accepted Answer

LASSO is designed for boutique fitness gym owners doing $20K+ per month in revenue who have invested in mentorship, built real systems and processes, and run their gym like a real business — but their revenue is stuck and they can't break through the ceiling. These are serious business operators, not hobbyists.

Question 4

What is the Gym Marketing Made Simple podcast?

Accepted Answer

Gym Marketing Made Simple is a weekly podcast hosted by Blake Ruff and Sherman Merricks of the LASSO Framework. With over 125 episodes, it covers Facebook ads, sales systems, lead generation, retention strategies, and revenue growth tactics specifically for boutique fitness gym owners.

Question 5

How much does the LASSO Framework cost?

Accepted Answer

LASSO offers three tiers based on your gym's current revenue: Launch (for gyms at $10K-$20K/month), Ascend (for gyms at $20K-$30K/month), and Pinnacle (for gyms at $30K+/month). Each tier includes different levels of paid marketing, sales training, and mentorship. Take the free Growth Diagnostic Quiz to find the right fit.

Question 6

How quickly will I see results with LASSO Framework?

Accepted Answer

It only takes 7-10 days to get your ads up and running. You'll get sales training and ads targeted specifically for your area, and you can expect leads coming in within a couple of days after launch. Meaningful revenue impact typically shows within 60-90 days as the full system compounds.

Question 7

Does LASSO Framework require a long-term contract?

Accepted Answer

We require a 6-month commitment. We want to work with gym owners who are ready to invest in a real marketing partner. Our goal is for you to 2x your revenue in 12 months, and that takes a real commitment from both sides. The gyms that commit to the process are the ones that see transformational results.

Question 8

Are LASSO Framework staff actual gym owners?

Accepted Answer

Yes. Every single person on the LASSO Framework staff is a successful gym owner themselves, doing over $50K per month in their own gyms. We're not marketers who read about gyms — we're gym owners who mastered marketing.

Sherman Merricks

The Gym Sales System That Closes 70% of Leads

The Gym Onboarding System That Cuts First-Year Churn by 40%

How to Balance Ad Costs and Conversions for Boutique Gyms with Tommy Allen.

Mastering Objection Handling and Using Testimonials to Boost Gym Sales.

How to Keep Gym Members Longer: The Retention Playbook

How Simplifying Your Sales Strategy Can Boost Your Boutique Gym's Success.

Why Persistent Lead Follow-Up is Key to Growing Your Gym?

Cracking the Code of Sales Psychology in Fitness.

Building Emotional Connections and Active Listening in Sales.

Maximize Your Gym's Potential with Effective Marketing and Sales Strategies.

Boost Your Gym Business: Mastering Sales Strategies for Fitness Success.

Customer Service Is the Foundation of Gym Retention (Not Programming)

Lead Quality vs. Lead Readiness: Why Your 'Bad Leads' Aren't Actually Bad

Mastering the Gym Sales Conversation Without Being Pushy

Gym Churn Rate Guide: What's Normal, What's Dangerous, and How to Fix It