Blake Ruff & Sherman Merricks
The LASSO Framework team has helped 500+ boutique fitness gyms scale their revenue through paid ads, sales systems, and growth mentorship. Every article is backed by real data from managing over $2M in Facebook ad spend for gym clients.
7 articles published
The complete playbook for running profitable Facebook ad campaigns for boutique fitness gyms. Learn the exact budget, targeting, creative, and follow-up systems that generate 40+ leads per month at under $15 per lead.
Speed-to-lead, objection handling, and the 14-day follow-up cadence that turns cold leads into paying members.
Stop guessing and start measuring. These five key performance indicators tell you exactly where your gym business is healthy and where it's bleeding money.
The first 90 days determine whether a new member stays for years or quits in months.
Acquiring a new member costs 5-7x more than keeping an existing one. Here's the retention system that keeps your members engaged.
Data-backed formula for how much boutique fitness gyms should invest in paid ads, and the ROI benchmarks that separate profitable campaigns from money pits.
Your Google Business Profile is the #1 free lead generation tool for local gyms.