Business Strategy 8 min
The 4 Phases of Gym Growth: Where Are You and What's Next?
Every gym goes through four distinct growth phases. Understanding which phase you're in determines exactly what to focus on.
READ
Blake Ruff
Founder & CEO, LASSO Framework
Blake Ruff is the founder of LASSO Framework, a done-for-you marketing agency that installs paid ads, sales systems, and growth mentorship into boutique fitness gyms. He has helped 500+ gym owners scale their revenue predictably. Blake is also the co-host of the Gym Marketing Made Simple podcast with 125+ episodes of actionable gym growth strategies.
13 articles published
Marketing Strategy 7 min
How to Use StoryBrand to Market Your Gym (Without Sounding Like Every Other Gym)
The StoryBrand framework positions your prospect as the hero and your gym as the guide — and it converts at 2-3x the rate of traditional gym marketing.
READ
7 min
How Semi-Private Training Can Double Your Revenue Per Member
Group classes cap your earning potential. Semi-private training unlocks premium pricing without the overhead of 1-on-1. Here's the model.
READ
8 min
Paid Ads Amplify — They Don't Fix a Broken Gym Business
Running ads before your systems are ready is like pouring gas on a dumpster fire. Here's what needs to be in place first.
READ
Facebook Ads 7 min
Problem-Solution Copywriting for Gym Ads That Actually Convert
Stop writing ads about your gym. Start writing ads about your client's problem. Here's the copywriting framework that lowers CPL.
READ
7 min
Is Your Mentorship Program Holding Your Gym Back?
Not all mentorship advice is created equal. Some of it is actively preventing your gym from growing. Here's how to tell the difference.
READ
7 min
Your Gym Website's Top Section Is Losing You Leads (Here's the Fix)
80% of visitors never scroll past the first screen. If your hero section doesn't convert, nothing else on your site matters.
READ
7 min
When to Hire Your First Full-Time Coach (The Revenue Benchmarks)
Hiring too early kills cash flow. Hiring too late burns you out. Here are the exact numbers that tell you when it's time.
READ
Sales Systems 7 min
Mastering the Gym Sales Conversation Without Being Pushy
Sales is not about pressure. It is about coaching. Here's the framework that helps gym owners close at 30%+ without feeling like a used car salesman.
READ
Sales Systems 7 min
Why Free Trials Are Killing Your Gym (And What to Do Instead)
Free trials attract tire-kickers, devalue your service, and tank your close rate. Here's the consultation model that actually converts.
READ
8 min
The 4 Phases of Gym Business Growth (And Where You're Stuck)
From $0 to $60K/month, every gym passes through four distinct phases. Each one requires a different playbook. Here's how to identify yours.
READ
Facebook Ads 7 min
How Much Should a Gym Really Spend on Facebook Ads?
The $25/day myth, the 3x rule, and why most gym owners are either spending too little or measuring the wrong things.
READ
Facebook Ads 6 min
Why Visuals Matter More Than Copy in Your Gym's Facebook Ads
Your ad creative is doing 80% of the heavy lifting. Here's why most gym owners get it backwards — and how to fix it fast.
READ